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RegionalEcommerceDay2015

Friday, July 17, 2015
2015 Regional Ecommerce Day Forum to Feature Top Speakers & Hot Topics
ERIE, PA – April 15, 2015 – Ecommerce Day is a one-day, info-packed interactive forum for anyone interested in growing a business using multiple channels. Discover how others who sell products and services online are achieving success. Find solutions, network & build relationships. Participate in focused discussions, Q&A panels, and educational breakout sessions led by industry experts.
Ecommerce Day is slated for 7:45 a.m. to 4:30 p.m., Thursday, May 21, 2015, at the Ambassador Conference Center.  Participants will hear from a fantastic lineup of over 20 speakers including regional ecommerce businesses, service providers and big brands like Zippo, eBay and UPS.  
Participants will hear from a fantastic lineup of speakers from companies that include: 
EBay Enterprises 
UPS
Zippo
Listrak
FishUSA
Acoustic Sheep
Claudine's Consignment 
And more!


Keynote speaker, Kris Jones
Kris Jones is the founder & former CEO of Pepperjam, which he sold to eBay in 2009. He’s an international speaker, digital entrepreneur, and best-selling author of SEO: Your Visual Blueprint for Effective Internet Marketing. During his presentation, "The Journey of Entrepreneurship and Digital Marketing," he'll talk about his own ecommerce successes and trials, and tips he's learned along the way.
“Participants won't have another chance to access this many ecommerce experts and topics in one place in this region again anytime soon,” said Cathy von Birgelen, executive director of the eMarketing Learning Center. “The companies involved include some of the biggest names in the US – it’s a huge opportunity for our region.”
Sponsors of the Regional Ecommerce Day include UPS, Return Logic, MacDonald Illig, VNet, YourErie, Tungsten Creative, Ben Franklin Technology Partners of Central and Northern Pennsylvania, and the Northwest Industrial Resource Center (NWIRC). If you’re interested in becoming an event sponsor, please contact Cathy von Birgelen by phone at 814-898-6547, or by email at vonbirgelen@emarketinglearningcenter.org.
Register now at emarketinglearningcenter.org the event is only $99 and includes breakfast, lunch and full day of inspiration and connections.
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About the eMarketing Learning Center and Ben Franklin Technology Partners
The eMarketing Learning Center (eMLC), operates an initiative of the Ben Franklin Venture Investment Forum, offers education and training programs designed to help businesses and working professional’s bridge skill gaps with emerging technologies for competitive advantage in the global marketplace. Training includes Internet, search engine and email marketing, social media and mobile marketing, web design and writing for the web. For more information, see http://www.emarketinglearningcenter.org. 


Ben Franklin Technology Partners/CNP, an initiative of the Pennsylvania Department of Community and Economic Development and funded by the Ben Franklin Technology Development Authority, provides investment capital, operational assistance, and entrepreneurial support to emerging tech-based companies and small, existing manufacturers for the purpose of creating and retaining jobs in Pennsylvania. For more information, see http://www.cnp.benfranklin.org.

Ecommerce Day Forum 2014

Tuesday, April 22, 2014

ERIE, PA – May 14, 2014 –  Online shoppers in the United States likely spent close to $262 billion in 2013, a 13% increase from 2012.  Any business looking to take advantage of the fastest-growing sales channel will have an opportunity to learn how at the Regional Ecommerce Day Forum in Erie.

There is still time to register.  The Forum is $49 for the day and includes breakfast and lunch.

Slated for 8:30 a.m. to 3:30 p.m., Wednesday, May 21, 2014 at the Erie Technology Incubator, the event is a chance for business professionals to connect with ecommerce “practitioners” and “experts” who are in the trenches.  They will share stories, skills and knowledge to help you get started and understand ecommerce and merchandising best practices.

Topics that will be covered in the sessions include:

  • Ecommerce Growth Strategies
  • Selling in multiple-channels from your physical location, website to marketplace and more
  • B2B and B2C Sales strategies: wholesale sales, distributor, manufacturer, retail and more
  • Selling to other countries
  • Shipping and logistics
  • Ecommerce technology and integration
  • Compliance 

“The purpose of the ecommerce day forum is to connect those that operate an ecommerce-based business, are considering an ecommerce venture, and those who want to expand their business online,” said Cathy von Birgelen, Executive Director of the eMarketing Learning Center. “This sector continues to grow, and we want to encourage that growth and sustainability.”

Ecommerce “practitioners” will share insight and advice on the many pathways to growing an ecommerce business, while the “experts” will help attendees discover options in e-store technologies, how to drive traffic and attract customers, inventory and fulfillment, and what works best for B2B & B2C business models.

Sponsors of the Regional Ecommerce Day include UPS, MacDonald Illig, YourErie.com, Tungsten, Erie Technology Incubator, and Ben Franklin Technology Partners of Central and Northern Pennsylvania. If you’re interested in attending, please contact Cathy von Birgelen vonbirgelen@emarketinglearningcenter.org, or visit: http://bit.ly/EcomDay14

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About the eMarketing Learning Center and Ben Franklin Technology Partners

The eMarketing Learning Center (eMLC), an initiative of the Ben Franklin Venture Investment Forum, offers education and training programs designed to help businesses and working professional’s bridge skill gaps with emerging technologies for competitive advantage in the global marketplace. Training includes Internet, search engine and email marketing, social media and mobile marketing, web design and writing for the web. For more information, see http://www.emarketinglearningcenter.org.

B2b Business Social

Tuesday, April 22, 2014

ERIE, PA - Would you be interested in hearing from an “Industry Guy” how he uses social networks and digital media to prospect, connect with new customers, and grow revenue?  Andy Martin is the Director of Marketing and New Business Development for Best PumpWorks in Houston, Texas, and is considered by many to be an expert on developing/implementing industrial sales and marketing strategies using social media such as LinkedIn, Twitter, and You Tube.

Sponsored by Ben Franklin’s eMarketing Learning Center and the Northwest Industrial Resource Center, Andy will be here in Erie on May 8, 2013, to show you just how easy it is to use some basic social media tools to effectively identify and reach more customers.   Join us at the Bay Front Convention Center for a presentation/workshop on how you can add these tools to your existing sales and marketing tactics to help target leads, increase revenue, and improve customer satisfaction.

Andy’s presentation will be followed by a two-hour workshop conducted by social media experts at Fritts & Hanna (FH Group) that will give you a “how-to” guide to get you started.

Agenda:

  • Lunch 11:30 – 12:30 PM
  • Presentation:  12:45 PM – 1:45PM
  • Action Step Workshop:  2:00PM – 4:00PM

For more details or to register on-line, click on www.emarketinglearningcenter.org

About the eMarketing Learning Center – An initiative of Ben Franklin Technology Partners, the eMarketing Learning Center, offers best-in-class training that assists businesses and individuals in successfully leveraging the online marketing channel through business mentoring and e-marketing training and events.

About the NWIRC - Since 1988, the NWIRC has been the single source for consulting and support in virtually every area of manufacturing in the 13 counties of northwest Pennsylvania. The program helps manufacturers improve their bottom and top lines, as well as identify opportunities for streamlining production processes. The NWIRC connects companies with best-in-class consultants and helps make them affordable. For more information, see www.nwirc.org

Regional Ecommerce Day Forum Fall 2013

Sunday, September 01, 2013

ERIE, PA August 21, 2013 – According to Forrester Research, online shoppers in the U.S. will spend close to $262 billion in 2013, a 13% increase from last year.  B2B, B2C and non-profit organizations looking to take advantage of the fastest-growing sales channel will have an opportunity to learn how at the Regional Ecommerce Day Forum in Erie. 

Slated for 8:30 a.m. to 3:30 p.m., Thursday, September 12, 2013, at the Erie Technology Incubator, the event is a chance for business professionals to connect with ecommerce “heroes” and “pros” who are in the trenches.  They will share their stories, skills and knowledge to help you understand ecommerce and merchandising best practices.

“The purpose of the Ecommerce Day Forum is to connect those who are either operating an ecommerce-based business, are considering an ecommerce venture, or who want to expand their business online,” said Cathy von Birgelen, Executive Director of the eMarketing Learning Center.  “This sector is growing fast, and we want to encourage that growth and sustainability.”

B2C ecommerce “heroes” will share insight and advice on the many pathways to growing an ecommerce business.  The “pros” will help attendees identify options in e-store technologies, learn how to drive traffic and attract customers, understand inventory and fulfillment, and discover what tends to work best for B2B, B2C and non-profits.

Sponsors of the Regional Ecommerce Day include:  The Nonprofit Partnership, Tungsten Creative, Ben Franklin Technology Partners of Central and Northern Pennsylvania, the Northwest Industrial Resource Center (NWIRC), and the Erie Technology Incubator.  If you’re interested in becoming an event sponsor, please contact Cathy von Birgelen by phone at 814-898-6547, or by email at cvonbirgelen@emarketinglearningcenter.org

Register now for and Early Bird price of $39; after 8/28/13 it is $49.

Ben Franklin’s eMarketing Learning Center Offers “Early Bird” Rate for Digital Marketing Training

Tuesday, October 09, 2012

Ben Franklin’s eMarketing Learning Center is bringing Digital Marketing Training courses to State College on November 7-9, 2012.  Attendees can save up to $146 by signing up for the complete package which includes five essential, timely sessions on digital media and marketing technologies and a “Certificate of Achievement in Essentials in eMarketing.”  Early Bird Rates Expire October 26, 2012.

Attend one class or as many as you want!  To learn more about individual classes or to register, visit the eMarketing learning center website for a complete schedule. 

All training sessions will be held at 115 Technology Center in Innovation Park, Room 221, University Park, PA.  Topics include:

•LinkedIn for Business Marketing
•Successful eMail Marketing
•Paid Search:  Beyond Pay-Per-Click
•Search Engine Optimization Training
•Digital Video & You Tube Optimization

Participants will get exposure to the latest successful techniques, the best strategies for using digital media, and gain practical how-to information from experts in the field.  You’ll learn how to maximize online channels to grow your business and more effectively sell products and services in a digital environment.

About the eMarketing Learning Center
The eMarketing Learning Center (eMLC), an initiative of the Ben Franklin Venture Investment Forum, offers education and training programs designed to help businesses and working professional’s bridge skill gaps with emerging technologies for competitive advantage in the global marketplace. Training includes Internet, search engine and email marketing, social media and mobile marketing, web design and writing for the web.  For more information, see http://www.emarketinglearningcenter.org.

 Ben Franklin Technology Partners/CNP, an initiative of the Pennsylvania Department of Community and Economic Development and funded by the Ben Franklin Technology Development Authority, provides investment capital, operational assistance, and entrepreneurial support to emerging tech-based companies and small, existing manufacturers for the purpose of creating and retaining jobs in Pennsylvania. For more information, see http://www.cnp.benfranklin.org.

New Training Sessions Help Build Digital Marketing Skills

Friday, February 03, 2012

 

FOR IMMEDIATE RELEASE: February 2, 2012

For further information:
Cathy von Birgelen/814-898-6547
vonbirgelen@emarketinglearningcenter.org

ERIE, PA -   Today, digital experience is in demand and keeping your skills up to date is the key to having a competitive advantage for working professionals. The eMarketing Learning Center’s Winter/Spring 2012 program is adding new and expanded classes to help working professionals master the basics of digital media and marketing. Some of the sessions will be shorter and more narrowly focused allowing for a “deep dive” into various strategies and tactics. 

For example, “Link Development” an important component of search engine marketing, will be one of our first in-depth sessions, providing a level of information typically not fully covered in a “fundamentals” workshop.  This class, presented by expert, Adam Yakish of Myriad Core, will be held on February 16, 2012 at the eMarketing Learning Center.

Additional topics scheduled include Intro to Photoshop, HTML Basics and Blogging for Beginners. For a complete list of sessions or to sign up for a class today, visit: www.emarketinglearningcenter.org.

Cathy von Birgelen, Director of the eMarketing Learning Center explains, “Today, there’s a real demand on business professionals to expand their skills in digital media and e-marketing.  Our Program offers a mix of affordable, focused training sessions that are tailored to the needs of busy professionals who don’t have the time or the budget to spend days at a training seminar.”

About the eMarketing Learning Center

The eMarketing Learning Center (eMLC), an initiative of the Ben Franklin Venture Investment Forum, offers education and training programs designed to help businesses and working professional’s bridge skill gaps with emerging technologies for competitive advantage in the global marketplace. Training includes Internet, search engine and email marketing, social media and mobile marketing, web design and writing for the web.  For more information, see http://www.emarketinglearningcenter.org.

Expert in Creating Online Content Coming to Our Area!

Monday, September 12, 2011

For further information: 
Cathy von Birgelen/814-898-6547 
vonbirgelen@emarketinglearningcenter.org

ERIE, PA - Web copywriting expert, Holly Buchanan, is sharing her expertise on how to create Online content that produces optimal results.  Ms. Buchanan is a sought-after copywriter and marketing consultant who has worked with clients including Waterford, GE Healthcare, Hewlett Packard, Genworth Financial, and American General.  In addition to her work with a variety of different industries, she is the co-author of “The Soccer Mom Myth - Today's Female Consumer, Who She Really Is, Why She Really Buys.”  

According to Ms. Buchanan, “Learning to connect and communicate with your audience through copy is an essential skill in today’s online marketplace. Tests show huge increases in conversion rates (sales) with even minor changes to the copy.”   

The half-day seminar titled, “Writing for the Web: Learn how to Communicate with and Convert Visitors Online”, is being offered on September 28, 2011. The session will cover how to write persuasive copy, creating a consistent voice, and how writing for the web differs from creating traditional copy. Early Bird Rate $125 Expires 9/16/2011 – Two or More $99 each - Regular Rate $169. 

Register Online
 at www.emarketinglearningcenter.org
8:30 AM -12:00 Noon
Knowledge Center’s Jordon Room At Knowledge Park 
5240 Knowledge Parkway Erie, PA 

This event will also be held in Harrisburg on September 27, 2011 from 8:30 AM – 12:00 Noon. 
Giant - Blue Mountain Commons Community Center 
Susquehanna Room - 2nd Floor 


About the eMarketing Learning Center 

The eMarketing Learning Center (eMLC), an initiative of the Ben Franklin Venture Investment Forum (http://www.cnpbenfranklin.org), offers education and training programs designed to help business and workforce professionals bridge skill gaps with emerging technologies for competitive advantage in the global marketplace.  Topics such as developing an online sales and marketing strategy, understanding search engine marketing, creating eNewsletters, blogging, integrating social media and writing for websites.  For more information, see http://www.emarketinglearningcenter.org.

EXPLORE THE LATEST TRENDS IN SEARCH ENGINE MARKETING

Monday, March 21, 2011
For more information:
Ms. Cathy von Birgelen
The eMarketing Learning Center
814-898-6547/Cxv17@psu.edu

ERIE, PA- Mr. Neal Rabogliatti, an eStrategy consultant from Catalyst Connection in Pittsburgh, PA will be back in Erie on April 13, 2011 to share his insights on current practices in search engine marketing (SEM).

The event, which is sponsored by the eMarketing Learning Center, the NW Industrial ResourceCenter, and the Erie Chamber and Growth Partnership, will be held in the Jordan Room at Knowledge Center, located at 5240 Knowledge Parkway, beginning with registration at 8:30 AM.

The focus of Mr. Rabogliatti’s seminar will be on the formulas that help your business increase its overall “Findability.” Trends in SEM related to Keyword Relevancy, Content Marketing, Social Media and SEO, Mobile Search, and the Future for Search, will all be discussed.

Sign up for the seminar before March 31, 2011 to take advantage of the Early Bird Special. Send two or more attendees and receive a discount.

For more details about the event or to register visit the eMarketing Learning Center.

The eMarketing Learning Center is Now Part of the Ben Franklin Program

Wednesday, September 01, 2010

ERIE, PA – The Ben Franklin Venture Investment Forum (BFVIF) and Ben Franklin Technology Partners of Central and Northern PA (BFTP/CNP) are pleased to announce that the eMarketing Learning Center (eMLC), formerly an initiative of the Center for eBusiness and Advanced IT, will now offer its training through the Ben Franklin/VIF program.

Cathy von Birgelen, the Director of the eMLC commented, “In this digital age, an emerging or growing company’s success depends on having the level of knowledge and skills required to market and sell products/services online. I’m pleased to be able to continue to offer this type of training under the Ben Franklin umbrella.”

The eMarketing Learning Center has a long history of partnering with groups and associations to teach best practices on implementing strategies that help generate leads, increase sales, and improve overall website traffic. Other entities that may have an interest in hosting a training session of this nature should contact Cathy at vonbirgelen@emarketinglearningcenter.org   Visit the eMLC’s Website to learn more about training topics that will soon be available. 


For further information, contact:
Cathy von Birgelen / eMarketing Learning Center
814-898-6547
vonbirgelen@emarketinglearningcenter.org


GOOGLE ANALYTICS TRAINING SCHEDULED FOR MARCH 4TH: UNDERSTAND WHAT CAPTIVATES WEB SITE VISITORS

Friday, February 26, 2010

Erie, PA (February 26, 2010) - Web site analytics are the key to understanding how customers interact with a Web site. Which pages are they visiting?  How long do they spend on your site?  Which features are most important to them? Coming March 4, from 8:00 a.m. – 5 p.m., at the Knowledge Center in Erie, Pennsylvania is the highly sought after Google Analytics Training Seminar. 

This course is an opportunity for retailers, service businesses, manufacturers, and nonprofits alike to gain a greater understanding of how Web site visitors are interacting and using their Web pages.  This course is hosted by the eMarketing Learning Center and will be led by Jonathan Weber from LunaMetrics, a Google Analytics Certified Web Analyst.      

Being able to understand and analyze Web metrics is an imperative aspect of marketing in today's digital environment.  That is why the Google Analytics Training Seminar is perfect for those in any industry.  Similar training in large markets can cost nearly $499, but marketers can attend this Google Analytics Training for less than half that price! 

“This course will show attendees how Google Analytics can help businesses understand how customers use their Web site and even how Google Analytics can help them decide on changes to make to a Web site.  This very affordable, information packed one day course will be well worth the time of any marketer or Web site administrator looking to get maximum value and impact on their site,” said Cathy von Birgelen, Director of the eMarketing Learning Center. 

Attendees will gain a vast understanding of Google Analytics.  The seminar will also dig a little deeper and take a look at the seven newest Google Analytics features.  Including, custom reports, advanced segments, intelligence and alerts.  Every individual is sure to benefit from this opportunity. 

Attendees will learn how:

1.       To use Google Analytics to create insights about your Web site and its visitors.

2.       To Google's Web site optimizer to test improvements to your Web site.

3.       To get the rest of your business to support your metrics initiatives.

4.       To increase traffic through SEO, Adwords and email marketing.

For registration and a complete agenda for the Google Analytics Training visit the eMarketing Learning Center’s site.


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