News

On May 7th, from 8:30 a.m. to 2:30 p.m., the eMarketing Learning Center @ eBizITPA, 5340 Fryling Road, will host The Fundamental Guide to Developing a Paid Search Advertising Strategy presented by Chris Rudd.

“Today, 85% of people online use search engines to find new products, information, services, components or suppliers, yet less than 15% of the businesses allocate marketing dollars for online marketing” said Cathy von Birgelen, director of the eMarketing Learning Center. “Our goal is to provide affordable, unbiased and research-based classes to help all industries reach their target audiences through eMarketing.”

This course will provide a detailed explanation of why it is important to implement paid search advertising as well as the benefits of including paid search as part of your online marketing strategy. Attendees will learn the skills necessary to develop, execute and manage a paid search campaign, as well as how to test, track and tweak their paid search ads. Participants will also learn how to incorporate this powerful channel into their online marketing strategy to drive highly targeted and qualified leads to their Web sites.

The course instructor is Chris Rudd. Rudd is the Web marketing specialist at PAPA Advertising, with offices in Erie, PA and Charlotte, NC. Nearly 10 years of experience allows Chris to provide dynamic solutions and strategies for interactive marketing, including Web management, promotion and sales. Rudd has past experience as a Web optimization consultant, director of Web marketing, and director of business development for regional and national firms. Rudd is also a certified Google AdWords Qualified Individual.

The eMarketing Learning Center @ eBizITPA (eMLC) is an educational and professional development organization focused on the discipline of online marketing. The eMLC has developed an industry-leading curriculum to help workforce professionals obtain the knowledge and skills necessary to effectively use digital marketing- a vital component to success in today’s highly competitive global market.

To register for this class which costs $299, please call the eMarketing Learning Center at 814-898-6500 or visit the Web site, www.emarketinglearningcenter.org.