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ERIE, PA - Web copywriting expert, Holly Buchanan, is sharing her expertise on how to create Online content that produces optimal results.  Ms. Buchanan is a sought-after copywriter and marketing consultant who has worked with clients including Waterford, GE Healthcare, Hewlett Packard, Genworth Financial, and American General.  In addition to her work with a variety of different industries, she is the co-author of “The Soccer Mom Myth - Today's Female Consumer, Who She Really Is, Why She Really Buys.”  

According to Ms. Buchanan, “Learning to connect and communicate with your audience through copy is an essential skill in today’s online marketplace. Tests show huge increases in conversion rates (sales) with even minor changes to the copy.”   

The half-day seminar titled, “Writing for the Web: Learn how to Communicate with and Convert Visitors Online”, is being offered on September 28, 2011. The session will cover how to write persuasive copy, creating a consistent voice, and how writing for the web differs from creating traditional copy. Early Bird Rate $125 Expires 9/16/2011 – Two or More $99 each - Regular Rate $169. 

Register Online at www.emarketinglearningcenter.org . 
8:30 AM -12:00 Noon
Knowledge Center’s Jordon Room At Knowledge Park 
5240 Knowledge Parkway Erie, PA 

This event will also be held in Harrisburg on September 27, 2011 from 8:30 AM – 12:00 Noon. 
Giant - Blue Mountain Commons Community Center 
Susquehanna Room - 2nd Floor 

About the eMarketing Learning Center 

The eMarketing Learning Center (eMLC), an initiative of the Ben Franklin Venture Investment Forum (http://www.cnpbenfranklin.org), offers education and training programs designed to help business and workforce professionals bridge skill gaps with emerging technologies for competitive advantage in the global marketplace.  Topics such as developing an online sales and marketing strategy, understanding search engine marketing, creating eNewsletters, blogging, integrating social media and writing for websites.  For more information, see http://www.emarketinglearningcenter.org.