News

Erie, PA (February 26, 2010) - Web site analytics are the key to understanding how customers interact with a Web site. Which pages are they visiting?  How long do they spend on your site?  Which features are most important to them? Coming March 4, from 8:00 a.m. – 5 p.m., at the Knowledge Center in Erie, Pennsylvania is the highly sought after Google Analytics Training Seminar. 

This course is an opportunity for retailers, service businesses, manufacturers, and nonprofits alike to gain a greater understanding of how Web site visitors are interacting and using their Web pages.  This course is hosted by the eMarketing Learning Center and will be led by Jonathan Weber from LunaMetrics, a Google Analytics Certified Web Analyst.      

Being able to understand and analyze Web metrics is an imperative aspect of marketing in today's digital environment.  That is why the Google Analytics Training Seminar is perfect for those in any industry.  Similar training in large markets can cost nearly $499, but marketers can attend this Google Analytics Training for less than half that price! 

“This course will show attendees how Google Analytics can help businesses understand how customers use their Web site and even how Google Analytics can help them decide on changes to make to a Web site.  This very affordable, information packed one day course will be well worth the time of any marketer or Web site administrator looking to get maximum value and impact on their site,” said Cathy von Birgelen, Director of the eMarketing Learning Center. 

Attendees will gain a vast understanding of Google Analytics.  The seminar will also dig a little deeper and take a look at the seven newest Google Analytics features.  Including, custom reports, advanced segments, intelligence and alerts.  Every individual is sure to benefit from this opportunity. 

Attendees will learn how:

1.       To use Google Analytics to create insights about your Web site and its visitors.

2.       To Google's Web site optimizer to test improvements to your Web site.

3.       To get the rest of your business to support your metrics initiatives.

4.       To increase traffic through SEO, Adwords and email marketing.

For registration and a complete agenda for the Google Analytics Training visit the eMarketing Learning Center’s site.