News

For further information: 
Cathy von Birgelen/814-898-6547 
vonbirgelen@emarketinglearningcenter.org

ERIE, PA - Web copywriting expert, Holly Buchanan, is sharing her expertise on how to create Online content that produces optimal results.  Ms. Buchanan is a sought-after copywriter and marketing consultant who has worked with clients including Waterford, GE Healthcare, Hewlett Packard, Genworth Financial, and American General.  In addition to her work with a variety of different industries, she is the co-author of “The Soccer Mom Myth - Today's Female Consumer, Who She Really Is, Why She Really Buys.”  

According to Ms. Buchanan, “Learning to connect and communicate with your audience through copy is an essential skill in today’s online marketplace. Tests show huge increases in conversion rates (sales) with even minor changes to the copy.”   

The half-day seminar titled, “Writing for the Web: Learn how to Communicate with and Convert Visitors Online”, is being offered on September 28, 2011. The session will cover how to write persuasive copy, creating a consistent voice, and how writing for the web differs from creating traditional copy. Early Bird Rate $125 Expires 9/16/2011 – Two or More $99 each - Regular Rate $169. 

Register Online at www.emarketinglearningcenter.org . 
8:30 AM -12:00 Noon
Knowledge Center’s Jordon Room At Knowledge Park 
5240 Knowledge Parkway Erie, PA 

This event will also be held in Harrisburg on September 27, 2011 from 8:30 AM – 12:00 Noon. 
Giant - Blue Mountain Commons Community Center 
Susquehanna Room - 2nd Floor 

About the eMarketing Learning Center 

The eMarketing Learning Center (eMLC), an initiative of the Ben Franklin Venture Investment Forum (http://www.cnpbenfranklin.org), offers education and training programs designed to help business and workforce professionals bridge skill gaps with emerging technologies for competitive advantage in the global marketplace.  Topics such as developing an online sales and marketing strategy, understanding search engine marketing, creating eNewsletters, blogging, integrating social media and writing for websites.  For more information, see http://www.emarketinglearningcenter.org.

For more information:
Ms. Cathy von Birgelen
The eMarketing Learning Center
814-898-6547/Cxv17@psu.edu

ERIE, PA- Mr. Neal Rabogliatti, an eStrategy consultant from Catalyst Connection in Pittsburgh, PA will be back in Erie on April 13, 2011 to share his insights on current practices in search engine marketing (SEM).

The event, which is sponsored by the eMarketing Learning Center, the NW Industrial ResourceCenter, and the Erie Chamber and Growth Partnership, will be held in the Jordan Room at Knowledge Center, located at 5240 Knowledge Parkway, beginning with registration at 8:30 AM.

The focus of Mr. Rabogliatti’s seminar will be on the formulas that help your business increase its overall “Findability.” Trends in SEM related to Keyword Relevancy, Content Marketing, Social Media and SEO, Mobile Search, and the Future for Search, will all be discussed.

Sign up for the seminar before March 31, 2011 to take advantage of the Early Bird Special. Send two or more attendees and receive a discount.

For more details about the event or to register visit the eMarketing Learning Center.

ERIE, PA – The Ben Franklin Venture Investment Forum (BFVIF) and Ben Franklin Technology Partners of Central and Northern PA (BFTP/CNP) are pleased to announce that the eMarketing Learning Center (eMLC), formerly an initiative of the Center for eBusiness and Advanced IT, will now offer its training through the Ben Franklin/VIF program.

Cathy von Birgelen, the Director of the eMLC commented, “In this digital age, an emerging or growing company’s success depends on having the level of knowledge and skills required to market and sell products/services online. I’m pleased to be able to continue to offer this type of training under the Ben Franklin umbrella.”

The eMarketing Learning Center has a long history of partnering with groups and associations to teach best practices on implementing strategies that help generate leads, increase sales, and improve overall website traffic. Other entities that may have an interest in hosting a training session of this nature should contact Cathy at vonbirgelen@emarketinglearningcenter.org   Visit the eMLC’s Website to learn more about training topics that will soon be available. 


For further information, contact:
Cathy von Birgelen / eMarketing Learning Center
814-898-6547
vonbirgelen@emarketinglearningcenter.org