A series of six training and professional development programs for nonprofits are being offered by a partnership between The Nonprofit Partnership and the eMarketing Learning Center @ eBizITPA. This opportunity aids nonprofits in the understanding and application of e-marketing best practices, strategies, tools and services to operate more efficiently and effectively though the online channels. These six training programs offers a mix of benchmark practices, case studies and scenarios that focus on how nonprofits are using internet marketing in an effort to help nonprofits enhance and nurture relationships with current constituents and future prospects. Helping promote programs and services to subscribers by encouraging loyalty with donations and volunteers will strengthen opening communication in online channels for nonprofits.
On January 27, 2010 the DIY Email Workshop was the kickoff for the strategic alliance between the eMarketing Learning Center and the Nonprofit Partnership. The half-day workshop was made up of two components: the first part focused on email marketing best practices and fundamentals and the second part walked participants through using an email marketing hosting tool to create, send and track an email message.
The workshop filled with eager participants representing nonprofit organization’s in the Erie and surrounding communities. The range of these nonprofits covered several different spectrums, such as social services, arts, community asset organizations and many more. Although each representative came to the class with different objectives for their organization, many agreed that the workshop was extremely helpful, especially the hands-on part of the session. Each of these nonprofits not only learned how easily and effectively an email can be created and distributed, but they also had a lot of fun using the tool and walking through the marketing scenario provided by the email marketing service provider, EnnectTM.
These six training sessions will offer both how to and hands on experience to all those in attendance in order to get them in the right direction in becoming successful within the online channel. The remaining hands on workshops will include the following topics:
- Google Grants (March 25, 2010)
- Event Marketing (May 20, 2010)
- Social Media (July 29, 2010)
- Development of a Webinar (September 30, 2010)
- Creating an Request for Proposal Webinar (November 18, 2010)
For more information regarding the seminar or for other educational opportunities offered by eMLC visit our website @ www.eMarktingLearningCenter.org.
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SIX OPPORTUNITIES FOR NONPROFITS TO OPERATE MORE EFFECTIVELY IN ONLINE CHANNEL
Friday, February 12, 2010
The eMarketing Learning Center and the Nonprofit Partnership Present Hands-On Social Media Marketing Workshop
Friday, October 16, 2009
On Tuesday, October 20th, at the Bayfront Convention Center, Dana VanDen Heuvel will present a hands-on workshop: Mapping Out Your Social Media Marketing Strategy
The morning session is tailored for businesses and the afternoon session is specific to nonprofits, Each session will include industry-specific and localized content regarding social media marketing tools and technologies.
Dana VanDen Heuvel is the founder of MarketingSavant, one of the nation's first Weblog marketing consultancies. He is also a widely recognized expert in blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events.
Date: Tuesday, October 20th, 2009
Times: 8:00a.m. - 12:00p.m. (businesses) 1:00p.m. - 5:00p.m. (nonprofits)
Location: Bayfront Convention Center, 1 Sassafras Pier, Erie, PA 16507
"The online channel simply opens up a world of opportunities, both locally and globally for those who are expanding their nonprofit or business," said Cathy von Birgelen, director of the eMarketing Learning Center. "Through this workshop, participants will learn which social media channels will best fit their objectives and most effectively reach their target audience."
Who should attend?
- B2B marketers - manufacturing, wholesale, distribution, education providers, IT services, transportation
- B2C marketers - retail, insurance, healthcare, utilities, finance and accounting
- Corporate marketing managers and directors
- Advertising agency professionals
- Nonprofit organizations
"Since the cost of operating in the online channel is so affordable and the tools available have become so accessible, nonprofits and businesses are marketing and massaging online as never before," said Bob Wooler, director of the Nonprofit Partnership.
This workshop is a preview of this year's 9th Annual Nonprofit Day conference, Finding Your Way in the Storm: A Compass for Today's Nonprofits. This full-day event will be held on Wednesday, October 21 from 8:30a.m. to 5:00p.m. at the Bayfront Convention Center in Erie, PA.
The keynote address this year will be given by Peter Brinckerhoff, award-winning author of Generations: The Challenge of a Lifetime for Your Nonprofit. The day will also include 20 compelling workshops on in-demand topics in management, governance, fundraising and marketing and communication.
For more information, visit www.emarketinglearningcenter.org or www.thenonprofitpartnership.org.
Attendance to the Dana VanDen Heuvel workshop is free for all Nonprofit Partnership members and for those registered for the 2009 Nonprofit Day Conference; otherwise, the four hour workshop is $49.
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