A series of six training and professional development programs for nonprofits are being offered by a partnership between The Nonprofit Partnership and the eMarketing Learning Center @ eBizITPA. This opportunity aids nonprofits in the understanding and application of e-marketing best practices, strategies, tools and services to operate more efficiently and effectively though the online channels. These six training programs offers a mix of benchmark practices, case studies and scenarios that focus on how nonprofits are using internet marketing in an effort to help nonprofits enhance and nurture relationships with current constituents and future prospects. Helping promote programs and services to subscribers by encouraging loyalty with donations and volunteers will strengthen opening communication in online channels for nonprofits.
On January 27, 2010 the DIY Email Workshop was the kickoff for the strategic alliance between the eMarketing Learning Center and the Nonprofit Partnership. The half-day workshop was made up of two components: the first part focused on email marketing best practices and fundamentals and the second part walked participants through using an email marketing hosting tool to create, send and track an email message.
The workshop filled with eager participants representing nonprofit organization’s in the Erie and surrounding communities. The range of these nonprofits covered several different spectrums, such as social services, arts, community asset organizations and many more. Although each representative came to the class with different objectives for their organization, many agreed that the workshop was extremely helpful, especially the hands-on part of the session. Each of these nonprofits not only learned how easily and effectively an email can be created and distributed, but they also had a lot of fun using the tool and walking through the marketing scenario provided by the email marketing service provider, EnnectTM.
These six training sessions will offer both how to and hands on experience to all those in attendance in order to get them in the right direction in becoming successful within the online channel. The remaining hands on workshops will include the following topics:
- Google Grants (March 25, 2010)
- Event Marketing (May 20, 2010)
- Social Media (July 29, 2010)
- Development of a Webinar (September 30, 2010)
- Creating an Request for Proposal Webinar (November 18, 2010)
For more information regarding the seminar or for other educational opportunities offered by eMLC visit our website @ www.eMarktingLearningCenter.org.
News
SIX OPPORTUNITIES FOR NONPROFITS TO OPERATE MORE EFFECTIVELY IN ONLINE CHANNEL
Friday, February 12, 2010
Small Businesses and Organizations Find Email Marketing Easy with the eMarketing Learning Center's Hands-On Email Marketing Workshop
Tuesday, November 17, 2009
On Wednesday, November 11th, the eMarketing Learning Center (eMLC) presented a Hands-On Email Marketing Workshop in partnership with Edinboro University in Meadville. The workshop took place in the Bessemer Center on Edinboro University's Meadville campus from 8:30am to 12:00pm.
Last week's session was the pilot for the eMarketing Learning Center's Hands-On Email Marketing Workshop. The half-day workshop was split into two parts: the first part focused on email marketing best practices and fundamentals and the second part walked participants through using an email marketing hosting tool to create, send and track an email message.
The workshop filled quickly with participants representing a host of companies and industries. The industries represented included everything from manufacturing, architecture and engineering to service industries and nonprofits. Most participants were beginner email marketers who were looking to gain a solid foundation in how to effectively use email as part of their marketing strategy and gain experience in using an email marketing tool.
Although attendees had different objectives for attending the workshop, participants agreed that the workshop was extremely helpful, especially the hands-on part of the session. Attendees not only learned how easily and effectively an email can be created and distributed, but they also had a lot of fun using the tool and walking through the marketing scenario provided by the email marketing service provider, EnnectTM.
With the success of last week's pilot, the eMarketing Learning Center plans to offer a series of hands-on workshops throughout the state, working with other partners interested in bringing these programs to their area. "The purpose of the workshops is to help small and medium-sized organizations connect with using online marketing technologies to help them market more efficiently," said Cathy von Birgelen, director of the eMLC.
For information about the eMarketing Learning Center's classes and opportunities to work with the eMLC, contact Cathy von Birgelen or call (814) 898-6547.
The eMLC provides affordable access to educational experiences to help workforce professionals obtain the knowledge and skills necessary to effectively use digital marketing - a vital component to success in today's hightly competitive global market. It is headquartered in Erie, PA at the Center for eBusiness and Advanced IT (eBizITPA) and on the Web at www.eMarketingLearningCenter.org.
Last week's session was the pilot for the eMarketing Learning Center's Hands-On Email Marketing Workshop. The half-day workshop was split into two parts: the first part focused on email marketing best practices and fundamentals and the second part walked participants through using an email marketing hosting tool to create, send and track an email message.
The workshop filled quickly with participants representing a host of companies and industries. The industries represented included everything from manufacturing, architecture and engineering to service industries and nonprofits. Most participants were beginner email marketers who were looking to gain a solid foundation in how to effectively use email as part of their marketing strategy and gain experience in using an email marketing tool.
Although attendees had different objectives for attending the workshop, participants agreed that the workshop was extremely helpful, especially the hands-on part of the session. Attendees not only learned how easily and effectively an email can be created and distributed, but they also had a lot of fun using the tool and walking through the marketing scenario provided by the email marketing service provider, EnnectTM.
With the success of last week's pilot, the eMarketing Learning Center plans to offer a series of hands-on workshops throughout the state, working with other partners interested in bringing these programs to their area. "The purpose of the workshops is to help small and medium-sized organizations connect with using online marketing technologies to help them market more efficiently," said Cathy von Birgelen, director of the eMLC.
For information about the eMarketing Learning Center's classes and opportunities to work with the eMLC, contact Cathy von Birgelen or call (814) 898-6547.
The eMLC provides affordable access to educational experiences to help workforce professionals obtain the knowledge and skills necessary to effectively use digital marketing - a vital component to success in today's hightly competitive global market. It is headquartered in Erie, PA at the Center for eBusiness and Advanced IT (eBizITPA) and on the Web at www.eMarketingLearningCenter.org.
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