On Wednesday, November 11th, the eMarketing Learning Center (eMLC) presented a Hands-On Email Marketing Workshop in partnership with Edinboro University in Meadville. The workshop took place in the Bessemer Center on Edinboro University's Meadville campus from 8:30am to 12:00pm.
Last week's session was the pilot for the eMarketing Learning Center's Hands-On Email Marketing Workshop. The half-day workshop was split into two parts: the first part focused on email marketing best practices and fundamentals and the second part walked participants through using an email marketing hosting tool to create, send and track an email message.
The workshop filled quickly with participants representing a host of companies and industries. The industries represented included everything from manufacturing, architecture and engineering to service industries and nonprofits. Most participants were beginner email marketers who were looking to gain a solid foundation in how to effectively use email as part of their marketing strategy and gain experience in using an email marketing tool.
Although attendees had different objectives for attending the workshop, participants agreed that the workshop was extremely helpful, especially the hands-on part of the session. Attendees not only learned how easily and effectively an email can be created and distributed, but they also had a lot of fun using the tool and walking through the marketing scenario provided by the email marketing service provider, EnnectTM.
With the success of last week's pilot, the eMarketing Learning Center plans to offer a series of hands-on workshops throughout the state, working with other partners interested in bringing these programs to their area. "The purpose of the workshops is to help small and medium-sized organizations connect with using online marketing technologies to help them market more efficiently," said Cathy von Birgelen, director of the eMLC.
For information about the eMarketing Learning Center's classes and opportunities to work with the eMLC, contact Cathy von Birgelen or call (814) 898-6547.
The eMLC provides affordable access to educational experiences to help workforce professionals obtain the knowledge and skills necessary to effectively use digital marketing - a vital component to success in today's hightly competitive global market. It is headquartered in Erie, PA at the Center for eBusiness and Advanced IT (eBizITPA) and on the Web at www.eMarketingLearningCenter.org.
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