News

For more information:
Ms. Cathy von Birgelen
The eMarketing Learning Center
814-898-6547/Cxv17@psu.edu

ERIE, PA- Mr. Neal Rabogliatti, an eStrategy consultant from Catalyst Connection in Pittsburgh, PA will be back in Erie on April 13, 2011 to share his insights on current practices in search engine marketing (SEM).

The event, which is sponsored by the eMarketing Learning Center, the NW Industrial ResourceCenter, and the Erie Chamber and Growth Partnership, will be held in the Jordan Room at Knowledge Center, located at 5240 Knowledge Parkway, beginning with registration at 8:30 AM.

The focus of Mr. Rabogliatti’s seminar will be on the formulas that help your business increase its overall “Findability.” Trends in SEM related to Keyword Relevancy, Content Marketing, Social Media and SEO, Mobile Search, and the Future for Search, will all be discussed.

Sign up for the seminar before March 31, 2011 to take advantage of the Early Bird Special. Send two or more attendees and receive a discount.

For more details about the event or to register visit the eMarketing Learning Center.

Erie, PA (February 26, 2010) - Web site analytics are the key to understanding how customers interact with a Web site. Which pages are they visiting?  How long do they spend on your site?  Which features are most important to them? Coming March 4, from 8:00 a.m. – 5 p.m., at the Knowledge Center in Erie, Pennsylvania is the highly sought after Google Analytics Training Seminar. 

This course is an opportunity for retailers, service businesses, manufacturers, and nonprofits alike to gain a greater understanding of how Web site visitors are interacting and using their Web pages.  This course is hosted by the eMarketing Learning Center and will be led by Jonathan Weber from LunaMetrics, a Google Analytics Certified Web Analyst.      

Being able to understand and analyze Web metrics is an imperative aspect of marketing in today's digital environment.  That is why the Google Analytics Training Seminar is perfect for those in any industry.  Similar training in large markets can cost nearly $499, but marketers can attend this Google Analytics Training for less than half that price! 

“This course will show attendees how Google Analytics can help businesses understand how customers use their Web site and even how Google Analytics can help them decide on changes to make to a Web site.  This very affordable, information packed one day course will be well worth the time of any marketer or Web site administrator looking to get maximum value and impact on their site,” said Cathy von Birgelen, Director of the eMarketing Learning Center. 

Attendees will gain a vast understanding of Google Analytics.  The seminar will also dig a little deeper and take a look at the seven newest Google Analytics features.  Including, custom reports, advanced segments, intelligence and alerts.  Every individual is sure to benefit from this opportunity. 

Attendees will learn how:

1.       To use Google Analytics to create insights about your Web site and its visitors.

2.       To Google's Web site optimizer to test improvements to your Web site.

3.       To get the rest of your business to support your metrics initiatives.

4.       To increase traffic through SEO, Adwords and email marketing.

For registration and a complete agenda for the Google Analytics Training visit the eMarketing Learning Center’s site.

A series of six training and professional development programs for nonprofits are being offered by a partnership between The Nonprofit Partnership and the eMarketing Learning Center @ eBizITPA.  This opportunity aids nonprofits in the understanding and application of e-marketing best practices, strategies, tools and services to operate more efficiently and effectively though the online channels.  These six training programs offers a mix of benchmark practices, case studies and scenarios that focus on how nonprofits are using internet marketing in an effort to help nonprofits enhance and nurture relationships with current constituents and future prospects.  Helping promote programs and services to subscribers by encouraging loyalty with donations and volunteers will strengthen opening communication in online channels for nonprofits.   

On January 27, 2010 the DIY Email Workshop was the kickoff for the strategic alliance between the eMarketing Learning Center and the Nonprofit Partnership.  The half-day workshop was made up of two components:  the first part focused on email marketing best practices and fundamentals and the second part walked participants through using an email marketing hosting tool to create, send and track an email message.

The workshop filled with eager participants representing nonprofit organization’s in the Erie and surrounding communities.  The range of these nonprofits covered several different spectrums, such as social services, arts, community asset organizations and many more.  Although each representative came to the class with different objectives for their organization, many agreed that the workshop was extremely helpful, especially the hands-on part of the session.  Each of these nonprofits not only learned how easily and effectively an email can be created and distributed, but they also had a lot of fun using the tool and walking through the marketing scenario provided by the email marketing service provider, EnnectTM.

These six training sessions will offer both how to and hands on experience to all those in attendance in order to get them in the right direction in becoming successful within the online channel.  The remaining hands on workshops will include the following topics:
-    Google Grants (March 25, 2010)
-    Event Marketing (May 20, 2010)
-    Social Media (July 29, 2010)
-    Development of  a Webinar (September 30, 2010)
-    Creating an Request for Proposal Webinar (November 18, 2010)

For more information regarding the seminar or for other educational opportunities offered by eMLC visit our website @ www.eMarktingLearningCenter.org.

Thought Leadership Article: Small Businesses Not Connecting with Online Audience
By:  Cathy von Birgelen

Thought Leadership Editorial Article
by Cathy von Birgelen