News

For more information:
Ms. Cathy von Birgelen
The eMarketing Learning Center
814-898-6547/Cxv17@psu.edu

ERIE, PA- Mr. Neal Rabogliatti, an eStrategy consultant from Catalyst Connection in Pittsburgh, PA will be back in Erie on April 13, 2011 to share his insights on current practices in search engine marketing (SEM).

The event, which is sponsored by the eMarketing Learning Center, the NW Industrial ResourceCenter, and the Erie Chamber and Growth Partnership, will be held in the Jordan Room at Knowledge Center, located at 5240 Knowledge Parkway, beginning with registration at 8:30 AM.

The focus of Mr. Rabogliatti’s seminar will be on the formulas that help your business increase its overall “Findability.” Trends in SEM related to Keyword Relevancy, Content Marketing, Social Media and SEO, Mobile Search, and the Future for Search, will all be discussed.

Sign up for the seminar before March 31, 2011 to take advantage of the Early Bird Special. Send two or more attendees and receive a discount.

For more details about the event or to register visit the eMarketing Learning Center.

 

On Tuesday, October 20th, at the Bayfront Convention Center, Dana VanDen Heuvel will present a hands-on workshop:  Mapping Out Your Social Media Marketing Strategy

The morning session is tailored for businesses and the afternoon session is specific to nonprofits,  Each session will include industry-specific and localized content regarding social media marketing tools and technologies.

Dana VanDen Heuvel is the founder of MarketingSavant, one of the nation's first Weblog marketing consultancies.  He is also a widely recognized expert in blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events.

Date:  Tuesday, October 20th, 2009
Times: 8:00a.m. - 12:00p.m. (businesses)  1:00p.m. - 5:00p.m. (nonprofits)
Location:  Bayfront Convention Center, 1 Sassafras Pier, Erie, PA 16507

"The online channel simply opens up a world of opportunities, both locally and globally for those who are expanding their nonprofit or business," said Cathy von Birgelen, director of the eMarketing Learning Center.  "Through this workshop, participants will learn which social media channels will best fit their objectives and most effectively reach their target audience."

Who should attend?

• B2B marketers - manufacturing, wholesale, distribution, education providers, IT services, transportation
• B2C marketers - retail, insurance, healthcare, utilities, finance and accounting
• Corporate marketing managers and directors
• Advertising agency professionals
• Nonprofit organizations

"Since the cost of operating in the online channel is so affordable and the tools available have become so accessible, nonprofits and businesses are marketing and massaging online as never before," said Bob Wooler, director of the Nonprofit Partnership.

This workshop is a preview of this year's 9th Annual Nonprofit Day conference, Finding Your Way in the Storm:  A Compass for Today's Nonprofits.  This full-day event will be held on Wednesday, October 21 from 8:30a.m. to 5:00p.m. at the Bayfront Convention Center in Erie, PA.

The keynote address this year will be given by Peter Brinckerhoff, award-winning author of Generations:  The Challenge of a Lifetime for Your Nonprofit.  The day will also include 20 compelling workshops on in-demand topics in management, governance, fundraising and marketing and communication. 

For more information, visit www.emarketinglearningcenter.org or www.thenonprofitpartnership.org.

Attendance to the Dana VanDen Heuvel workshop is free for all Nonprofit Partnership members and for those registered for the 2009 Nonprofit Day Conference; otherwise, the four hour workshop is $49.