Did You Know:
26% of online users say they are more likely to click on a search result if it included video
~ Search Engine Usage Study, Performics
65% of business executives have visited a vendor's website after watching a video
~ Forbes Insights
64% of retail visitors say they are more likely to purchase after viewing a product video
~ comScore
Online video has so many business uses, just think operative!
Video has become a significant marketing and business communication tool. The business video lends itself to be an engaging and informative format for imparting business information in many applications.
Business communication applications for video include:
Product video - product demonstration, repair, three dimensional views
Training video - sales channel training can include distributor, dealer, direct and customer service
Service video - operations, repair or maintenance
Testimonial - the voice of the customer is far more persuasive than a commercial from the marketer
Application - visualizing how a product applies using a variety of scenarios or case study
Tell A Story - demonstrate or tell a story, demonstrate a service, event or program
Instructional video - how-to content
Thought leader - provide business insights and expert advice
YouTube is a great way to upload and share your videos with existing and potential customers. It allows you to embed and share your video on other social networking sites.
Gone Batty Bats of Troy, Pennsylvania uses video to demonstrate the entire process on how each bat is made.
Why use YouTube?
Not so long ago the only way to make videos was to hire a professional service. The cost of creative, technology and editing made video production less affordable to small businesses. Now let me say, using a professional service to produce your videos is preferred and highly recommended especially for branding. However, with the use of digital cameras and online channels like YouTube, businesses are able to produce videos without spending a lot of time and money. The popularity and simplicity of YouTube have lowered the standards on video production and quality, making it easier for any business to produce and promote through video.
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