By: Samantha Sherwin
Relevancy, Relevancy, Relevancy.
Is what was stuck in my head after leaving the SEM III: “Findability” Search Marketing Seminar on April 13, 2011. Neal Rabogliatti, senior e-strategist Consultant at Catalyst Connection in Pittsburgh talked about various strategies companies could use to make themselves more “findable” in search engines.
Whether your company is a B2B or a B2C, the information can all be used the same. The main thing you want to keep in mind when you are writing content and optimizing for your website, uploading a video or updating your social networks is to make sure that everything is relevant! There’s that word, relevant. You want to be targeting the right people so focus on target keyword phrases.
Neal talked a lot about keyword phrases and how important they are. There are certain guidelines that should be followed as close as possible for when writing your content marketing. Just to name a few: the keyword phrase should be the densest phrase, bold your keyword at least once and check to see if your keyword has multiple meanings. It is important to check your keywords for multiple meanings. Why? Because you may be sending potential consumers to somebody else’s page who could be in a different business but still use the same keywords as you. You may also be getting unwanted traffic to your webpage from people who are looking for that other business.
To help with optimizing your webpage visit the eMarketing Learning Center’s website and take a look at the different tools that Neal has suggested. There are tools to help you analyze your SEO and find the right keywords for you. Remember to always keep optimizing!
If you have not attended any of the eMarketing Learning Center classes/seminars or have never listened to Neal speak about Search Engine Optimization, I highly encourage you to do so. Whether you are just beginning in the world of Digital Marketing and SEO or are already experienced, there is something for everyone.
Don’t just take my word for it, read some comments below about what people had to say about the SEM III: “Findability” Search Marketing Seminar.
“Informative, helpful hints, anyone can use for marketing online effectively.”
“Speaker was very knowledgeable and clear. Good mix of technical/non-technical concepts.”
“I can’t wait to get back to work to apply what I have learned today.”
“Got me up to speed on the newer developments with SEO. Put it into easily understandable format and showed how I can make it work for my organization.”
Being a recent college graduate, I really enjoyed the seminar and took away a lot of information that will help me in my future endeavors within Digital Marketing. Neal was an excellent speaker, when he talks about SEO and Digital Marketing you can see his passion for it and that’s what makes a speaker great.
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