eMarketing Uncovered Articles
Informative articles on Internet advertising that have appeared in the eMarketing Learning Center's digital newsletter.
Informative articles on Internet advertising that have appeared in the eMarketing Learning Center's digital newsletter.
Topic |
Title |
Summary |
| Internet Advertising | Yellow Pages or Paid Search? Who Cares! | Chris Rudd, Web Marketing specialist at PAPA Adveritising, discusses the difference between Yellow Pages and Paid Search as advertising tools and how businesses must listen to their cusotmers in order to determine the most relevant channels by which to advertise. |
| Internet Advertising | Accelerated Shift to Digital Media Platforms Predicted |
This is an article on MediaPost that talks about the predicted shift from traditional marketing channels to online marketing channels. |
| Internet Advertising | Research makes compelling argument for the importance of educating small business owners about the online channel |
Blog post on the eMarketing Special Interest Group blog discussing the consumer shift to the online channel and the apparent disconnect between the way small business owners act and the way they market their business. |