Essential Guide to Business Building in the Online Channel

A simplified approach on how to promote and distribute your products and services online including website, search engines, social media and mobile. 

Planning:  Balancing business objectives, customer and prospect needs and your resources

Digital Channels:  Understanding the online channels, how they are influencing customer behavior and why you need a digital marketing strategy

Budgets and Costs:  What are pricing models for digital technologies, buying media, and creating content?

Measuring Success:  What does success look like for different business models?  What are the metrics and how to track?

Many businesses know they must start incorporating digital media and marketing into their sales and marketing mix but feel they have limited knowledge to effectively develop a sound strategy tied to business objectives. 

This session will help shed light on an array of digital marketing channels that can be used to reach your target audience and how they integrate into your marketing plan.  Attendees will leave this session with the ability to make decisions on what digital channels are appropriate to use to meet sales, leads, traffic goals and more.  Gain actionable knowledge to help you prepare to budget for online marketing including a Website, search engine marketing, email marketing, social media and mobile marketing. You will hear stories and gain insights on how other businesses from retail, manufacturing to service are applying internet marketing to promote and distribute products and services.

 “This session will help you understand how to establish your online strategy and prioritize your marketing resources to meet your business goals.”
 ~ Cathy von Birgelen,
Director of the eMarketing Learning Center  

Who Should Attend:   This class is relevant for decision makers from all types of organizations including:  Manufacturing, Retail, Service, Government & Nonprofits

Audience includes:  CEO/President/Owner, Advertising Managers, Project Managers, Entrepreneurs, Public Relations Managers, Marketing Consultants, Marketing Managers, Market Research Managers, IT/Web Managers, Sales Managers, Customer Relationship Managers

What You Will Learn:   How to set your foundation for digital marketing that is tied to business objectives.  Discover new ideas and opportunities to find new customers, products, and markets; Reach your customers more efficiently through highly-targeted, effective and low-cost strategies.