Link Development: Building Links that Matter

Link building is the most important component of SEO and it is the also the most poorly executed. In less than a second search engines can compute how many websites link to your website and determine the value of each link.

Beyond off page link building, the structure of links on your website also constitutes a large part of a good link building strategy. Mastering the tools, navigation structure, acquiring quality links and link analysis reports that are necessary for serious results are the only way to achieve successful SEO.

This session will guide you on how to develop and manage quality inbound link campaigns that will secure top ranking for competitive key phrases your customers use to research your products and services.

In this session you will:

• Cover Google Webmaster best practices and ranking correlations – exact match, broad match
• Learn how to evaluate what works for your strongest competition
• Learn the elements of link building:  link placement,  link popularity, trust, relevant content, PR and article submission, and more
• Address anchor text analysis, including competition analysis tools
• Introduce on page link analysis tools
• Review website navigation regarding on-site link structure and how to optimize structure for crawling
• Understand how to identify a good link building contractor

Learning Objectives

1. Competently structure a holistic link building campaign.
2. Know who to hire and what to expect.
3. Understand critical tools and reporting methods.
4. Know how to optimize website internal link structure.

Who Should Attend:

This session is recommended for web marketers who understand SEO fundamentals and want to dive deeper into how to effectively develop linking strategies using every competitive approach.

Adam Edward Yakish is Google Analytics, Google AdWords, and Yahoo search certified. He is a member of the Search Engine Marketers Professional Organization (SEMPO), under which he sits on the Emerging Technologies Committee (ETC), and the National Mobile Task Force. He has spoken at the annual Hampton Roads Business Summit, in Norfolk, Virginia, and The Internet Marketing Foundations Conference, in Pennsylvania.

Mr. Yakish has been a featured lecturer at various engagements focusing on search and social media. He is a contributor to multiple studies, including “The Impact of Social Media on Search ,” where he worked alongside members from MSN, Double Click, Global Strategies, and iProspect, to name a few. Adam has advanced degrees in psychology and philosophy from Old Dominion University.