Successful Search Engine Optimization for Manufacturers

Search engine optimization (SEO) - the process of aligning a Web site to meet a search engine's indexing and ranking criterion - is a low-cost, marketing tactic that delivers immediate results.  This class will help you learn how to employ SEO techniques so your company's Web site ranks high in search engine results. 

In today's digital economy, there is perhaps no better way to generate leads than having your company's Web site optimized to have a high search engine ranking.  Search engines are the preferred channel for sourcing and pre-evaluating products and services. 

You will learn:

• Keyword density, analysis and research
• The search engine process and how it works
• The basic structure of a successfully optimized Web site
• The role of good copywriting for visitors, users and search engines
• How to create an SEO strategy to meet your needs as a manufacturer
• Link-building
• What prevents search engines from indexing and ranking a Web site
• Finding an SEO provider
• The future of SEO, including social networking