Successful Email Marketing Strategies 

Email marketing is an efficient and cost-effective way to communicate, interact and manage good customer relationships. This class provides you tried and true fundamentals of permission based email marketing. Learn how to use email marketing to cultivate customers, generate leads and drive sales.

Overview

• Understanding of email marketing today with video and social
• Proven strategies that drive results
• Learn rules and regulations: CAN-SPAM Compliance and ethics
• Building blocks for developing email marketing campaigns
• Strategies to help build a house list of email subscribers
• Selecting the technology options right for you
• Design emails and create messages that your customers will want to read
• Improving deliverability
• How to track and measure success 

"...a fantastic session that will help anyone understand the steps needed to develop successful email campaigns."

- Jessica Erickson, e-Marketing Specialist

Instructor Profiles
Cathy von Birgelen is the director of The eMarketing Learning Center and a certified email marketing professional.

Attendee Comments:
Q. What did you like most about this class?    
Real life examples.

• Cathy knows the material and related it to each person.
• Great extra information as the discussion progressed.
• It answered my questions.
• I learned quite a bit, the examples are helpful and this class is packed with tips and interesting thoughts.