Optimize Video and Create a Branded YouTube Channel

It doesn't really matter how great your video is, if people don't know it exists then it doesn't have much business value. This workshop will guide you through the necessary steps to producing digital video, optimizing video and creating and optimizing a YouTube Channel for your business, brand or organization. Improving your visibility and help you generate new leads and traffic to your website.

You will learn:

How to avoid making the biggest mistakes
Simple and fast tips to develop and produce a video

Best practices to make your video visible and findable

Planning a strategy - Where do you start? What kind of video works best for your company?  Gain insight on how to start planning a strategy for your video.

Technology, standards and requirements - You don't always need the most expensive camera for the best video. Learn the fundamentals that will make your video web worthy

Develop and Produce – Organize, storyboard, filming, editing, packaging, etc.

How to Create a YouTube Channel – Your YouTube channel is essentially your owned media channel where all your videos are stored. 

Learn how to organize, optimitize, change privacy settings and more.
Promote - Embedding your video to a website/blog and sharing it via social networks will allow you to gain extra traffic.

Measure for Success - Track and monitor results and optimize to improve results.

Neal Rabogliattiis the senior e-strategy consultant for Catalyst Connection in Pittsburgh, Pa., as well as a member of the Search Engine Marketing Professional Organization (SEMPO).

To learn more about business applications for online video visit our blog post.