Fundamental Guide to Developing a Search Engine Advertising Strategy

Search engine advertising is a proven method for driving sales to your web site. In this one-day, hands-on workshop from the eMarketing Learning Center in Erie, Pa., you will have the opportunity to create and implement a search engine advertising campaign while learning:

• How customers search for your products or services
• How to plan, budget and track an SEA campaign
• How to create an SEA campaign – step by step
• How to test, track and refine your ad messages
• How to pay for only qualified leads

In addition, you will gain valuable knowledge and skills in:

• Strategic planning
• Ad copywriting
• Budgeting
• Keyword selection
• Metrics
• Performance tracking
• Testing
• Landing page development

Please note that class size is limited so that you can benefit from focused interaction with the industry expert leading the session.

“The examples and hands-on activity were very beneficial. I didn’t think paid advertising was an option for my organization, but I learned how to use paid search advertising to geo-target potential members for my organization. I would definitely recommend this course to any organization looking for a new channel of advertising.” - Eric Brotherson,
Erie Federal Credit Union

Instructor Profile
Chris Rudd is the Web marketing specialist at PAPA Advertising and a certified Google AdWords Qualified Individual.