The eMarketing Learning Center is offering a variety of comprehensive courses and interactive events to help marketers:

• Gain an in-depth understanding of the powerful online marketing channel
• Integrate digital strategies into your marketing efforts to increase success
• Update your skills and gain a competitive advantage

2012 January - June Lineup 

2/16/2012 Link Development: Building Links that Matter -Erie, PA: Link Building is the most important component to SEO success. In this hour and a half session you will deep dive into developing and managing quality inbound link campaigns that will secure top rankings for your key phrases driving more leads and business. 

2/22/2012 Intro to Adobe Photoshop for Print or Web -Erie, PA: This is an introduction to the professional standard digital photo editing software, Adobe Photoshop. This session will cover the basic features of the software. The Photoshop tools and their usage will be reviewed. From proper file formats and resolutions, as well as step-by-step processes to manipulate digital images for print or web.

3/7/2012 Website Design Strategies – Warren, PA: Learn best practices in creating a website that works for your business while providing your users the best possible experience with your brand online. This session will provide a framework for design, information flow and navigation, writing copy and content management, optimizing for search engines and web marketing and
web governance.

 3/14/2012 HTML Basics-Erie, PA: Content management Systems are great for the non-techie but sometimes they drive you bonkers trying to tighten up line spaces or moving a picture. HTML Basics will teach you what HTML is and how it is structured. This session will help make small/quick changes on the go easier by anyone.

 3/22/2012 Developing Online Surveys to Conduct Market Research-Erie, PA: Learn how to use online surveys to get the feedback you need to succeed. You will learn best practices for conducting market research. How to plan your survey strategy and identify the target or sample group and survey tools and their applications.

 3/28/2012 Paid Search: Beyond Pay-Per-Click-Erie, PA: Pay Per Click advertising allows advertisers to create keyword ad campaigns that immediately appear at the top of search engine results pages, social media sites and other marketplaces. This hands-on workshop will help you understand how to develop and implement a paid search strategy as well as how to integrate it into your overall marketing program and measure ROI.

4/26/2012 What’s Working in Ecommerce Today: Selling Your Products and Services in the Digital Channel -
Women’s Business Forum, Harrisburg, PA

4/24/2012 Successful Email Marketing Training – State College, PA: Email Marketing is the work horse of online marketing when done effectively. This class will teach you everything you need to develop a successful email program. Learn new trends including video and social for proven strategies that drive results.

5/16/2012 LinkedIn for Business -Erie, PA: LinkedIn is not just for jobs. LinkedIn is a powerful business development resource. Learn how to use it to market research. Create business pages for branding and improving search results. This session will help you understand the features, tools and applications used to network with other businesses and gain potential customers.

5/17/2012 Search Engine Optimization Training -Erie, PA: SEO is a powerful and low cost marketing method for driving traffic and generating leads. In this session you will learn everything you need to know to create websites that search engines like, to drive and generate leads. A step-by-step approach to improving website search engine visibility, understanding the search engine process and how it works and how to create and execute a successful SEO strategy.

5/18/2012 Video Optimization and YouTube -Erie, PA: This workshop will guide you through the necessary steps to producing and optimizing digital video. It will also show you how to create and optimize a branded YouTube Channel that will help generate new leads and traffic to your business or website.

5/22/2012 Successful Email Marketing Training – Warren, PA: Email Marketing is the work horse of online marketing when done effectively. This class will teach you everything you need to develop a successful email program. Learn new trends including video and social for proven strategies that drive results.
5/23/2012 Successful Email Marketing Training -Erie, PA: Email Marketing is the work horse of online marketing when done effectively. This class will teach you everything you need to develop a successful email program. Learn new trends including video and social for proven strategies that drive results.

5/24/2012 Blogging for Beginners -Erie, PA: This short session is designed to help anyone interested is developing a blog for professional purpose. You will explore the blogosphere, what characteristics make a good blog and blogger, the many purposes for blogging, how to promote your blog and more. Our goal is to demystify blogging and help you determine where the tool
might be appropriate to support your goals.

April 9, 10, 11, 2012 - Google Analytics Training: Introduction, Advanced and Technical - Erie, PA
Web Analytics is defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
1. Analytics 101: Introduction & User Training
2. Analytics 201: Advanced Analysis and Measurement
3. Analytics 301: Advanced Tracking and Technical Implementations

TBD - Digital Marketing Mixer - Mobile Marketing: Options for the Third Screen