8-8:45     

 8:45

 Introductions and Welcome

 9:00

 What is Web Analytics?
    - What do Web analytics measure?
    - How do they work?
    - What can they tell us?

 9:45      

 Break

 10:00

 Google Analytics 101, Part 1

 11:00

 Google Analytics 101, Part 2
    - Google Analytics reports:  traffic sources, content, visitors and
      goals
    - What different metrics mean
    - Tools for manipulating reports

 12:00

 Lunch

 12:45

 Basic Set-Up Tasks
    - Campaign tagging for online marketing
    - Setting up goals
    - Setting up site research

 1:45

 Break

 2:00

 Google Analytics advanced tools
    - Advanced segments
    - Custom reports
    - Motion charts
    - Intelligence alerts

 3:00

 Actionable insights and examples
    - Acquiring traffic:  SEO, Adwords, email marketing
    - Engaging and converting traffic:  landing pages, loyalty and goal
      funnels

 4:00

 Google Web Site Optimizer

 4:30

 Creating a Data-Driven Culture

 5:00

 Wrap-up Question and Answer

"I like the idea of being able to find out the keywords, how your user gets to you, what pages are they viewing,  how far does the website viewer get? This course showed me how to improve this communication and meet the goals of my organization.  

~ Julie Hersch, Celebration Donation ~

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