Being able to understand and analyze your Web metrics is an imperative aspect of marketing in today's digital environment.
What you'll learn:
Google Analytics basics - what reports are available, how to use these reports and where to look to answer questions you may have regarding your site
Advanced Google Analytics features - custom reports, advanced segments, intelligence and alerts
How Google Analytics can lead to insights about your Web site and its visitors
How to use Google's Web site optimizer to test improvements to your Web site
How to get the rest of your business to support your metrics initiatives
Gain actionable insights on how to acquire traffic through SEO, Adwords and email marketing
Similar training in large markets can cost over $400 plus travel, but you can attend the eMarketing Learning Center's Google Analytics Training for less than half that price!
Web site analytics are the key to understanding how your customers interact with your Web site. Which pages are they visiting? How long do they spend on your site? Which features are most important to them? And which pages or features aren't being utilized?This training opportunity will help better your businesses Web site's analytics so that you can make actionable decisions to improve your Web site's effectiveness and your users experience.
This advanced training is a must-attend for marketers who are already tracking their Web site metrics through Google Analytics and need direction in sorting through the mountain of data provided. The Google Analytics Training will help you understand the story your Web metrics are telling about your Web site visitors and their experiences and will help you identify information you can act on and make improvements.
Date
March 4, 2010
Time
8:00am to 5:00pm
Location
Knowledge Center, Erie PA
Jordan Room
_________________________
The event includes breakfast, lunch, a full day of training, seminar handouts and all your questions answered.
