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Writing for the Web:
Learn how to communicate with and convert visitors online
Do people still read copy on the web? Does copy really influence sales? The answer to both is - Yes! Tests show huge increases in conversion rates (sales) with even minor changes in copy. Headlines, email subject lines, product descriptions, bullet point benefits, FAQ’s – all have a direct affect on how successful your marketing efforts are.
1. How writing for the web is different from offline writing.
- Too much vs. too little -- how much copy should you include
- The most important copy elements on a page
- What role do other elements play? (video, images, etc.)
- SEO – the only three things you need to know
2. Understanding your audience – how to write for different personality types and decision-making styles.
- How to identify who your customers are and what they want
- How to write for different types of customers
3. How to write persuasive copy for all your online channels.
- Website
- Landing pages
- Email campaigns
- Blog
- Social media (Facebook, LinkedIn, Twitter)
4. Creating a consistent voice – how to create a brand personality that is consistent in all your communications.
- How to identify your brand personality
- How to convey that personality consistently
5. Action Plan – What to do first to have the most impact.
- Suggested tools and resources
- And so much more...
Download the registration form now to send check or be invoiced.
Holly Buchanan taught Future Now’s Persuasive Online Copywriting course and is a sought after copywriter and marketing consultant
Holly has worked with hundreds of clients including brands like Waterford, GE Healthcare, HP, Genworth Financial and American General. She does sales training, and creates marketing campaigns for many industries including the automotive, wine, home and garden, healthcare, consumer electronics, and financial industry.
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Date
Tuesday, September 27, 2011
Time
8:30 am - 12 noon
Location
Giant - Blue Mountain Commons
Community Center (2nd floor)Susquehanna Room
2300 Linglestown Road
Harrisburg, PA
We are transitioning our ecommerce
Please download Regsitration Form
Rate per person $160.00
2 or more $99 each
"Holly covers a tremendous amount of information in a half-day and manages to keep it relevant for all levels of experience.
A key takeaway for me was how most websites focus on a product or company and not the person who is looking at a product. This prepared us to go back and review our copy and make it more persuasive and relevant to the buying modes
of our customers."
Howard Minnick CEO, Automation Systems Interconnect, Inc
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