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Website Marketing and Development Assessment


 In this session, we will be assessing four Seaway dealer Websites for what they are doing right and what they are doing that can be improved.  This session is targeted towards Home Builders and Remodelers.  These high-level Website assessments will help home builders and remodelers look at their own Websites to determine where improvements can be made to improve Website relevance to target audience, visibility to search engines, improve sales techniques, and improve sales leads. 


Assessment Criteria
    • Ease of Use
    • Content Interactivity
    • Use of Technology
    • Innovation
    • Copywriting that Converts
    • Search Engine Friendliness

Presenter

Cathy von Birgelen is a certified email-marketing professional and strategic-marketing consultant with more that 15 years of experience in e-marketing and business development efforts.  She has consulted with many regional and national clients including: GE, Choice Hotels, Proctor & Gamble, Holcombs, Howard Industries, Troyer Farms, Gannon University, Blair.com, and Penn State Erie - The Behrend College.  Von Birgelen is the program director of the eMarketing Learning Center. 


Date

April 13, 2010

Time

12:00 noon - 1:15 pm

Please note:  All registrations must be in by April 12th @ 1 pm.