Classes

Whether you are a large, multi-side organization or a fledging single-office operation, classes from the eMarketing Learning Center in Erie, Pa., will provide you with the knowledge and skills required to successfully implement your own e-marketing strategies.

Hands-On Email Marketing Workshop »
This workshop is designed to help participants learn how to use email marketing to communicate and interact with constituents, donors and partners more effectively and efficiently.  The step-by-step training includes email marketing best practices and tips, compliance training with CAN-SPAM laws and how to use an email marketing automation solution.

Fundamental Guide to Search Engine Optimization »
Learn the fundamentals of search engine optimization (SEO) so that you can effectively implement a strategy to help build traffic to your web site and increase its effectiveness.

Fundamental Guide to Developing a Search Engine Advertising Strategy »
In this hands-on workshop, you will learn how to implement search engine advertising as a performance-based strategy to help you drive targeted individuals and organizations to your web site.

The Executive's Guide to the Online Marketing Channel »
As a decision-maker, this class will give you an understanding of what e-marketing is, what is driving its growth and how strategies such as web site, search engine marketing, email and social media can attract, convert and retain stakeholders and donors.

Comprehensive Guide to Successful Email Marketing »
This session will provide you with a comprehensive understanding of email marketing, identify best-practice guidelines and show you how to use email marketing to communicate, interact and build relationships with your stakeholders and donors.