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Planning Your Event in the

Online Channel

Streamlining Your Event Marketing and Management

Event marketing and management can be a logistics challenge even for the seasoned nonprofit professional.  Learn how to use the online channels including email, website, and social media to promote, and event management tools to automate and streamline the event planning process.


This workshop will cover:

  • Planning your event: consider your objectives, multiple audiences and resources
  • Getting the word out: message, theme, promotion channels and tactics
  • Leveraging the event website:  focus on customer experience
  • Event management: invites, reminders, online registrations, payment, reports
  • Stretch the "feel good": follow-up tips and techniques 

Nonprofits are scarce on time and resources especially when it comes to event planning and management.  Online marketing channels and event planning tools are direct, fast, and affordable.  These tools will help you streamline the process and surpass your attendees expectations.  

In order for events to perform up to and surpass expectations, the right event marketing and management software is critical.  We will break down the basic features and functionality of event marketing solutions to help you determine your basic requirements.

This session is for Nonprofit Partnership Members Only.


Date

May 20, 2010

Time

8:30 am - 12:00 pm

Location

WQLN
8425 Peach Street
Erie, PA