Comprehensive Guide to Successful Email Marketing

Email marketing is an efficient and cost-effective way to communicate, interact and build relationships. This full-day class from the eMarketing Learning Center in Erie, Pa. provides:

• Comprehensive understanding of email marketing and best practices
• Building blocks for ongoing stakeholder and donor communication
• Proven strategies to increase deliverability
• Specific tools to track and measure success

Core course content also covers:

• Industry history and trends
• Standards and compliance regulations
• Permission-based email and subscriber lists
• Technology options and applications

"...a fantastic session that will help anyone understand the steps needed to develop successful email campaigns." - Jessica Erickson,
Marketing Specialist at Signal-Tech,
Comprehensive Guide to Successful Email Marketing participant

Instructor Profile
Cathy von Birgelen is director of the eMarketing Learning Center and a certified email marketing professional.