The Executive's Guide to the Online Marketing Channel

Do you have the knowledge you need to take advantage of the power and efficiency of online marketing? The eMarketing Learning Center in Erie, Pa., has designed this one-day course for decision-makers to learn:

• Best practices and how to separate hype from hope
• How to use e-marketing for new stakeholders, new services and new markets
• How to leverage the online channel’s efficiencies to increase philanthropy
• How to track and measure online marketing campaigns
• How to refine online tactics to achieve greater success
• How to converge online and offline marketing for optimum results

In this class, we’ll also share proven strategies involving:

• Web Sites
• Search Engine Marketing
• Email Marketing
• Online Surveys
• Paid Advertising
• Social Media
• Social Networks
• Viral Marketing
• Mobile Marketing
• Co-Marketing Online
• E-Commerce
• Affiliate Programs

“If you are a decision-maker, this is the one class that will help you understand and prioritize your online marketing resources, including whether to hire talent or outsource e-marketing services to a third party.”
~ Cathy von Birgelen,
Director of the eMarketing Learning Center @ eBizITPA

eMarketing Learning Center courses are kept small, usually between 8 and 10 participants, so that attendees will be able to take advantage of the valuable time they receive with the industry expert to address their individual questions and needs.

Instructor Profile
Jeff Parnell is an industry executive with 20+ years of corporate and entrepreneurial experience.