Fundamental Guide to Search Engine Optimization

Search engine optimization (SEO) – the process of aligning a web site to meet a search engine’s indexing and ranking criterion – is a low-cost, marketing tactic that delivers immediate results. This full-day class from the eMarketing Learning Center in Erie, Pa., presents:

• A step-by-step approach to improving web sites
• The search engine process and how it works
• Research-based, unbiased best practices
• How to increase relevant traffic and leads
• How to create and execute a successful SEO strategy
• New tools such as social media, Flash and analytics
• SEO tips and techniques using keywords, links, content and more
• The knowledge you need to convince executives why and how to use SEO

Similar SEO courses in large markets like Chicago and New York can cost up to $1,800.

“The class was extremely informative and the instructor kept it interesting. After the SEO class I know how to get my company higher in the search rankings without spending money on advertising. I would definitely recommend this class to other professionals. It offers you information that is easy to follow and works.”
Lisa Mitchell, former SEO class attendee

Instructor Profile
Neal Rabogliatti is the senior e-strategy consultant for Catalyst Connection in Pittsburgh, Pa., as well as a member of the Search Engine Marketing Professional Organization (SEMPO).