Friends, Fans and Followers:  Integrating Social Media into Your Marketing Mix – For Nonprofits

• Planning:  Balancing program objectives, audiences and their needs, and your resources. (Short term/long term, issue, problem, needs, drivers, costs.)
• Social Environments:  Understanding the online social platforms where your audience hangs-out.
• Production:  Creating social media content including video, text, audio, and conversation.
• Budgets and Costs:  What are pricing models for technologies, buying media, and creating content?
• Measuring Success:  What does success look like?  What are the metrics and how to track?

Many nonprofits have started incorporating social media into their marketing but do not have a sound strategy in place nor know how to develop meaningful metrics for their social network outreach. This session starts with big picture planning and moves on to social media environments such as Facebook, LinkedIn, YouTube, Blogs and more. The workshop is designed to help you understand your target audience’s use of social technologies, what business objectives can be met, what strategies to develop, and what social media tools are suitable to use. Whether it's video, text, audio or social, you can begin to apply your creative strategy and integrate social media programs to support your objectives.