Fundamental guide to Developing a Search Engine Advertising Strategy

Search engine advertising is a proven method for driving potential supporters and donors to your web site. In this one-day, hands-on workshop from the eMarketing Learning Center in Erie, Pa., you will have the opportunity to create and implement a search engine advertising campaign while learning:

• How potential stakeholders search for your services
• How to plan, budget and track an SEA campaign
• How to create an SEA campaign – step by step
• How to test, track and refine your ad messages
• How to pay for only qualified visitors

In addition, you will gain valuable knowledge and skills in:

• Strategic planning
• Ad copywriting
• Budgeting
• Keyword selection
• Metrics
• Performance tracking
• Testing
• Landing page development

Please note that class size is limited so that you can benefit from focused interaction with the industry expert leading the session.

“Attending The Fundamental Guide to Developing a Paid Search Advertising Campaign was a great investment of my time. I walked away with the know-how and the resources to immediately implement a paid search campaign, which I can track, review and adjust to improve results. Mixing traditional offline marketing with e-marketing is the way to go in our global world.” – Erin Doolin-Fessler,
The Erie Community Foundation

Instructor Profile
Chris Rudd is the Web marketing specialist at PAPA Advertising and a certified Google AdWords Qualified Individual.