8-8:45        

 Registration

 8:45

 Introductions and Welcome

 9:00

 What is Web Analytics?
    - What do Web analytics measure?
    - How do they work?
    - What can they tell us?

 9:45      

 Break

 10:00

 Google Analytics 101, Part 1

 11:00

 Google Analytics 101, Part 2
    - Google Analytics reports:  traffic sources, content, visitors and
      goals
    - What different metrics mean
    - Tools for manipulating reports

 12:00

 Lunch

 12:45

 Basic Set-Up Tasks
    - Campaign tagging for online marketing
    - Setting up goals
    - Setting up site research

 1:45

 Break

 2:00

 Google Analytics advanced tools
    - Advanced segments
    - Custom reports
    - Motion charts
    - Intelligence alerts

 3:00

 Actionable insights and examples
    - Acquiring traffic:  SEO, Adwords, email marketing
    - Engaging and converting traffic:  landing pages, loyalty and goal
      funnels

 4:00

 Google Web Site Optimizer

 4:30

 Creating a Data-Driven Culture

 5:00

 Wrap-up Question and Answer

Marketing partners: