Google Analytics Training

Being able to understand and analyze your Web metrics is an imperative aspect of marketing in today's digital environment. 
   

What you'll learn:

• Google Analytics basics - what reports are available, how to use these reports and where to look to answer questions you may have regarding your site
• Advanced Google Analytics features - custom reports, advanced segments, intelligence and alerts
• How Google Analytics can lead to insights about your Web site and its visitors
• How to use Google's Web site optimizer to test improvements to your Web site
• How to get the rest of your organization to support your metrics initiatives
• Gain actionable insights on how to acquire traffic through SEO, Adwords and email marketing

Similar training in large markets can cost over $400 plus travel, but you can attend the eMarketing Learning Center's Google Analytics Training for less than half that price! 

Web site analytics are the key to understanding how your constituents interact with your Web site. Which pages are they visiting?  How long do they spend on your site?  Which features are most important to them?  And which pages or features aren't being utilized?  This training opportunity will help you better understand your Web site's analytics so you can make actionable decisions to improve your Web site's effectiveness and your user's experience.

This advanced training is a must-attend for marketers who are already tracking their Web site metrics through Google Analytics and need direction in sorting through the mountain of data provided. The Google Analytics Training will help you understand the story your Web metrics are telling about your Web site visitors and their experiences and will help you identify information you can act on and make improvements.