E-marketing Training: Classes, Events, and Customized Training for Nonprofits
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e-Marketing training will help you get from A-Z Fast! As a nonprofit professional you need to know how to use the web, email, search engines, social media and mobile marketing to fundraise, interact and build relationships with all your stakeholders including donors and volunteers. That’s why so many organizations turn to the eMarketing Learning Center in Erie, Pa., for classes, events, custom training and resources…consistently reap the benefits:
Research shows that 92 percent of people use the internet to consider contribution and purchase options. Amazingly, less than 30 percent of organizations allocate dollars for online marketing. Now is the time to learn how you can maximize the potential of the online channel and grow your nonprofit. |
Topics
DIY Hands-on Email Marketing Workshop »
This workshop is designed to give you both the strategy and experience using an email service provider so that you can generate real results with your future email marketing campaigns.
The hands-on workshop will walk you through the process of obtaining a Google Grant for the AdWords programs. This grant provides approved charitable nonprofit organizations with in-kind advertising for FREE.
DIY Event Planning in the Online Channel »
Learn how to use the online channels including email, website, social media to promote, and event management tools to automate and streamline the event planning process.
DIY Developing a Website RFP »
This session will help guide you in a process for developing a website Request for Proposal (RFP). Learn best practices that will ensure you receive website development proposals and quotes that will meet your requirements based on a sound strategy.
Social Media Workshop »
More information coming soon!!!
Fundamentals of Search Engine Optimization »
Learn the fundamentals of search engine optimization (SEO) so that you can effectively implement a strategy to help build traffic to your web site and increase its effectiveness.
Search Engine Advertising: Step by Step »
In this hands-on workshop, you will learn how to implement search engine advertising as a performance-based strategy to help you drive targeted individuals and organizations to your web site.
Building Business with Online Marketing »
As a decision-maker, this class will give you an understanding of what e-marketing is, what is driving its growth and how strategies such as web site, search engine marketing, email and social media can attract, convert and retain stakeholders and donors.
Best Practices for Successful Email Marketing »
This session will provide you with a comprehensive understanding of email marketing, identify best-practice guidelines and show you how to use email marketing to communicate, interact and build relationships with your stakeholders and donors.