Partner Program

Through the eMarketing Learning Center’s Partner Program, you have an exciting opportunity to bring online marketing industry experts to your area through courses, seminars and workshops. The trainings offered by the eMLC are:

• Taught by industry experts with years of experience
• Unbiased
• Research-based
• Based on industry best-practices

The eMLC currently offers two types of packages: Live Instructor Classes Package and Seminars/Workshops Package.

Bringing eMLC training to your area is easy. In addition to the industry expert and class materials, each Partner Program package includes Promotion-in-a-Box, a ready-to-use marketing toolkit with elements specific to your class.

Partner Program Information Sheet

Partner Marketing Tips

The following are tips on how to achieve the most value and success from the training you bring to your area:

1. Identify business groups, economic development and academic partners in your region with which to collaborate
2. Explore potential workforce training reimbursement grants
3. Consider sponsorships, including:
   1. Relevant technology sponsors (i.e., agencies, solution and service providers)
   2. Banks and other businesses that have an interest in targeting businesses

   Classes and Workshops Offered 

   The following packages are part of the Partner Program

   Live Instructor Classes Package

   
   
   • Full-day, in-person training
   • PowerPoint handout
   • Glossary
   • Resource list
   • Workbook
   • Certificate of achievement
   
   
   • Promotion-in-a-Box Kit (materials are co-branded)
   • Full-page flyer
   • Email template
   • Button graphic
   • Press release
   • 2” x 4” advertisement
   • Podcast/video

   Currently, the eMLC offers the following courses

   • Comprehensive Guide to Successful Email Marketing
   • Fundamentals of Successful Search Engine Optimization
   • Fundamental Guide to Developing a Paid Search Advertising Strategy
   • The Executive’s Guide to the Online Marketing Channel

   Due to the interactive nature of the eMLC’s classes, we recommend that attendance be kept to between 10 and 15 people, with a maximum of 20 participants. If you have more than 20 people interested in attending a class, you will receive a discount on the second class. Both courses must be held on consecutive days.

   Seminars/Workshops Package

   
   
   • Live 1-2 hour event on specific e-marketing topic
   • Power Point handout
   
   
   • Promotion-in-a-Box Kit (materials are co-branded)
     • Full-page flyer
     • Email template
     • Button graphic
     • Press release
     • 2” x 4” advertisement
     • Podcast/video

   Currently, the eMLC offers the following workshops

   • What is Paid Advertising and Why Implement a Program?
   • The Core Elements of Web Site Design
   • Keeping Pace with Marketing in the Digital Age
   • Online Strategies to Encourage Online Giving and Fundraising…and Other Neat Online Tools
   • Strategies Designed to Build and Grow In-House Email Lists
   • Essential Marketing Strategies to Generate Online Leads
   • E-marketing Metrics, Benchmarks and Tactics
   • The Art and Science of Email Marketing
   • Aligning Marketing and IT
   • Using Web 2.0 to Build Non-Profits

   Contact the eMLC to explore arrangements for these workshops.

   For questions or more information about the eMarketing Learning Center’s Partner Program, please contact Cathy von Birgelen or (814) 898-6547.