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Comprehensive Guide to Successful Email Marketing

Email marketing is an efficient and cost-effective way to communicate, interact and build relationships. This full-day class from the eMarketing Learning Center in Erie, Pa. provides:

  • Comprehensive understanding of email marketing and best practices
  • Building blocks for ongoing stakeholder and donor communication
  • Proven strategies to increase deliverability
  • Specific tools to track and measure success

Core course content also covers:

  • Industry history and trends
  • Standards and compliance regulations
  • Permission-based email and subscriber lists
  • Technology options and applications

 

"...a fantastic session that will help anyone understand the steps needed to develop successful email campaigns." - Jessica Erickson,
Marketing Specialist at Signal-Tech,
Comprehensive Guide to Successful Email Marketing participant

 

Instructor Profile
Cathy von Birgelen is director of the eMarketing Learning Center and a certified email marketing professional.

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