Links to presentations and content from past seminars and events.
Date |
Event |
Title |
Summary |
October 23, 2014 | Great Lakes Digital Network: Branding in the Digital Age | Branding in a Digital Age | Presentation and discussion about the changing context of brand building and customer relationships in a digital age led by Mike Smiley of PAPA Advertising, Erica Berlin from the Funding Factory, and Mitch Graham from Eriez Magnetics. |
September 17, 2014 | SEM IV: The State of Search Engine Marketing | SEM IV Presentations | Industry experts updated attendees on the current state of search engine marketing, how it's changed, and where the future is headed.
|
February 5, 2014 | Digital Salon Night with Mike Esser from Red Hat | Red Hat's Video Marketing Strategy & Why It Matters |
An industry expert and manager of creative strategy & design at Red Hat, Mike covers Red Hat’s video marketing strategy including: - His personal career path to Red Hat
|
September 18, 2013 | DCED on the Road in PA - Dubois | What's Working in Ecommerce | Overview of: - See proof of what works in online selling
|
September 12, 2013 | Ecommerce Day Forum | B2C, B2B, Nonprofits, Technology & Marketing |
Overview of: - Ecommerce store technology - Finding and attracting customers - Selling in multiple channels including Amazon or eBay - Converting online sales - Expanding your inventory and more |
Sales and Marketing | Digital Automation for Sales and Marketing Success |
Overview of: Email Campaign Management Tool Web Conferencing – online meeting and collaboration Online Market Research Survey tool Customer Relationship Management (CRM) – customer contact and data management |
|
Website Management | Guide for Developing a Website RFP |
This session will help guide you in a process for developing a website Request for Proposal (RFP). Learn best practices that will ensure you receive website development proposals and quotes that will meet your requirements based on a sound strategy. |
|
Website Management | Website Management 101 |
Webinar for Pennsylvania Economic Development Assoc on best practices for managing a website project |
Be the First to Know Training, Events, and Specials.
Learn about scheduled training?
Do you need additional support or resources?
We encourage those with disabilities to participate in our programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please phone our Erie office at 814-898-6547 in advance of your participation or visit.
© The Ben Franklin Learning Center | Privacy Policy | a program of the Venture Investment Forum,
A Ben Franklin Technology Development Authority Initiative.
5240 Knowledge Pkwy, Erie, PA 16510 - (814) 898-6547