I want to stay in the know about events and exclusive offers. Subscribe

Presentations

Links to presentations and content from past seminars and events.


Date


Event


Title


Summary

October 23, 2014 Great Lakes Digital Network: Branding in the Digital Age Branding in a Digital Age Presentation and discussion about the changing context of brand building and customer relationships in a digital age led by Mike Smiley of PAPA Advertising, Erica Berlin from the Funding Factory, and Mitch Graham from Eriez Magnetics.
September 17, 2014 SEM IV: The State of Search Engine Marketing  SEM IV Presentations Industry experts updated attendees on the current state of search engine marketing, how it's changed, and where the future is headed.
  • Featured Speaker: Patrick Duda, Digital Marketing Strategist at Erie Insurance
  • How We Recovered From Google's Linking Penalties, Melissa Pangborn of Essentra Components
  • Keeping Up With On-Page Optimization, Brian Amick of Werkbot Studios
  • The Switch from Product Listing Ads to Google Shopping Campaigns, Ryan Bardo of Myriad Core
  • New Developments in Local Search Visibility, David Hunter of Epic Web Studios
  • Search Copywriting, Katie Fish of the Ben Franklin Learning Center
  • Mining Data & Analytics, Eric Brotherson, Erie Federal Credit Union
February 5, 2014 Digital Salon Night with Mike Esser from Red Hat Red Hat's Video Marketing Strategy & Why It Matters  

An industry expert and manager of creative strategy & design at Red Hat, Mike covers Red Hat’s video marketing strategy including:

- His personal career path to Red Hat
- Using videos to tell stories
- Staying authentic to your brand
- Using essential tools and resources
- Optimizing and distributing content to your audience

  

 September 18, 2013 DCED on the Road in PA - Dubois  What's Working in Ecommerce Overview of:

- See proof of what works in online selling
- Manufactures are successfully moving their customers online and selling direct
- Gain insights about trends in ecommerce - Hint: the lines between publisher/seller, and seller/advertiser have blurred.- Discover strategies and resources to help you succeed
- Learn about affordable ecommerce technologies and tools

 

 September 12, 2013 Ecommerce Day Forum    B2C, B2B, Nonprofits,
Technology & Marketing
Overview of:
- Ecommerce store technology
- Finding and attracting customers
- Selling in multiple channels including Amazon or eBay
- Converting online sales
- Expanding your inventory and more

  Sales and Marketing   Digital Automation for Sales and
Marketing Success
                       
Overview of:
Email Campaign Management Tool
Web Conferencing – online meeting and collaboration
Online Market Research Survey tool
Customer Relationship Management
(CRM) – customer contact and data management

  Website Management  Guide for Developing a Website RFP      

This session will help guide you in a process for

developing a website Request for Proposal (RFP).            

Learn best practices that will ensure you receive

website development proposals and quotes that

will meet your requirements based

on a sound strategy.

   Website Management Website Management 101

 

Webinar for Pennsylvania Economic Development Assoc

on best practices for managing a website project

Sign Me Up

Be the First to Know Training, Events, and Specials.
Learn about scheduled training?
Do you need additional support or resources?

Subscribe