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Customer Discovery in the Digital Age

Every business begins and grows based on the answer to two questions.

  1. Who is your customer?
  2. What is the problem your product or service solves for these customers?

The customer discovery process begins by querying potential customer segments and getting feedback to all the issues they bring to your attention. The insights you gain help to create ideal customer personas and value propositions.

  • Webinar
  • Thursday September 24, 2020
    10:00 AM

An Introduction to Equity Investing

As a company owner, financing its growth is your responsibility. If a loan isn’t a possibility, how about equity? If all you know about equity investment is what you’ve seen on “Shark Tank”, you’ve only scratched the surface of this method of financing high-growth companies. Whether you’re sure that equity funding is the right financing vehicle for your company or you just want to get more information, here’s a webinar that will give you some straight answers and help you prepare for equity investment.

  • Webinar
  • Thursday October 1, 2020
    09:30 AM

Ecommerce Returns Management Policies: How to Stand Behind Every Customer Sale and Not Lose Your Shirts

Returns can quickly make or break your bottom line in ecommerce.

But returns are far more than simply a cost to minimize. Returns are deeply engrained in the ecommerce customer experience, and they represent an opportunity to satisfy a customer who almost got what they wanted. 

During this webinar, Matt Blevins from ReturnLogic will explain how you can ensure a superior post-purchase experience through your return policy and process. He will even reveal how returns data can unlock immense value in your business via insights related to products and customers.

  • Webinar
  • Thursday October 22, 2020
    10:00 AM

Making a Compelling Pitch

Once you know that raising equity is the best way to fund your company’s growth, how do you do so effectively? There are a lot of ways you can shoot yourself in the foot when attempting to capture the attention of investors. How do avoid these mistakes?

  • Webinar
  • Thursday November 5, 2020
    09:30 AM

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