Whether you are just starting to develop your business plan or are running your business now, strong positioning is critical to your business’s success, particularly in crowded markets. Presenter Annie Hughes, Director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg, will discuss how to identify your positioning strategy and competitive advantage by analyzing your target customer base and competitive market.
Maybe you’ve heard the term, convertible note. Ben Franklin Technology Partners often uses this vehicle for its investments in companies. However, there’s a lot more to it than just being a loan. Dave Lishego of Riverfront Ventures and Innovation Works will lead us through key terms and considerations of convertible notes, their pros and cons and provide examples to illustrate these concepts.
There’s a lot to consider when you plan a capital raise, not the least of being in legal compliance. This session will be an overview of the things you need to think about and plan with your attorney. You will learn: the different types of debt and equity instruments available for raising capital; state and federal securities laws and compliance; the capital raising process; and common capital raising mistakes.
Developing an intellectual property (IP) strategy that can drive business value for your early-stage, high-growth, company is a critical but often overlooked activity. IP, in its many forms, defines what differentiates a company from its competition. The overall business strategy must drive the strategic development and acquisition of IP assets. Business owners must develop an IP strategy that augments their business strategy and rely on their legal counsel to implement that strategy. In this session, learn the basics of what IP is, what an IP strategy is, and how to build an IP strategy based on your business strategy and what makes your company unique.
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A Ben Franklin Technology Development Authority Initiative.
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