If your company could increase its sales conversion rate at a higher dollar amount and shorter sales cycle, would you do it? These are several of the consistent benefits B2B companies are witnessing after shifting to Account-Based Marketing or ABM. What is ABM? Simply put, ABM is a strategy that directs a company’s marketing resources towards engaging with a specific set of targeted accounts. Instead of casting a wide net associated with lead-generation efforts, companies can sync their sales and marketing efforts to identify key prospects and then tailor customized marketing programs and messaging that speak directly to the needs of those target accounts.
Maybe you’ve heard the term, convertible note. Ben Franklin Technology Partners often uses this vehicle for its investments in companies. However, there’s a lot more to it than just being a loan. Dave Lishego of Riverfront Ventures and Innovation Works will lead us through key terms and considerations of convertible notes, their pros and cons and provide examples to illustrate these concepts.
There’s a lot to consider when you plan a capital raise, not the least of being in legal compliance. This session will be an overview of the things you need to think about and plan with your attorney. You will learn: the different types of debt and equity instruments available for raising capital; state and federal securities laws and compliance; the capital raising process; and common capital raising mistakes.
If your company isn't using on PR as part of its marketing mix, it's missing out on huge opportunities for boosting brand awareness and interest in your product or service. Leveraging your local media is often the easiest place to get started. Building relationships with media contacts in advance of launching your business/product is key. During this brand new webinar, the Power of Local PR: How-to leverage earned media for your brand, you'll learn the latest in local PR best practices to achieve the results. Instructor Erin Fessler, Vice President of Marketing & Community and Government Relations at The Erie Community Foundation, will cover a range of topics, including working with media, social media integration, goal setting, storytelling and more.
Developing an intellectual property (IP) strategy that can drive business value for your early-stage, high-growth, company is a critical but often overlooked activity. IP, in its many forms, defines what differentiates a company from its competition. The overall business strategy must drive the strategic development and acquisition of IP assets. Business owners must develop an IP strategy that augments their business strategy and rely on their legal counsel to implement that strategy. In this session, learn the basics of what IP is, what an IP strategy is, and how to build an IP strategy based on your business strategy and what makes your company unique.
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