Training

Content Marketing & How to Measure KPIs & ROI

If you’re already engaged with a content marketing strategy or are planning one, you better know how to measure success. As with most digital strategies, the data is there, but data alone isn’t enough…you must know what’s important, how to analyze it, and understand whether you’re achieving a positive ROI. Josh is going to show you how!

  • Multiple locations via webinar
  • Thursday September 26, 2019
    10:00 AM

Connecting the Dots in Account-Based Marketing (ABM)

If your company could increase its sales conversion rate at a higher dollar amount and shorter sales cycle, would you do it? These are several of the consistent benefits B2B companies are witnessing after shifting to Account-Based Marketing or ABM. What is ABM? Simply put, ABM is a strategy that directs a company’s marketing resources towards engaging with a specific set of targeted accounts. Instead of casting a wide net associated with lead-generation efforts, companies can sync their sales and marketing efforts to identify key prospects and then tailor customized marketing programs and messaging that speak directly to the needs of those target accounts.

  • Multiple locations via webinar
  • Thursday October 24, 2019
    10:00 AM

More Than You Ever Wanted to Know About Convertible Notes

Maybe you’ve heard the term, convertible note. Ben Franklin Technology Partners often uses this vehicle for its investments in companies. However, there’s a lot more to it than just being a loan. Dave Lishego of Riverfront Ventures and Innovation Works will lead us through key terms and considerations of convertible notes, their pros and cons and provide examples to illustrate these concepts.

  • Multiple locations via webinar
  • Friday November 1, 2019
    09:30 AM

Legal Considerations for a Capital Raise

There’s a lot to consider when you plan a capital raise, not the least of being in legal compliance. This session will be an overview of the things you need to think about and plan with your attorney. You will learn: the different types of debt and equity instruments available for raising capital; state and federal securities laws and compliance; the capital raising process; and common capital raising mistakes.

  • Multiple locations via webinar
  • Thursday November 14, 2019
    12:00 PM

Developing an Intellectual Property Strategy for Your Company

Developing an intellectual property (IP) strategy that can drive business value for your early-stage, high-growth, company is a critical but often overlooked activity.  IP, in its many forms, defines what differentiates a company from its competition.  The overall business strategy must drive the strategic development and acquisition of IP assets.  Business owners must develop an IP strategy that augments their business strategy and rely on their legal counsel to implement that strategy.  In this session, learn the basics of what IP is, what an IP strategy is, and how to build an IP strategy based on your business strategy and what makes your company unique.

  • Multiple locations via webinar
  • Wednesday December 11, 2019
    09:30 AM

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