Archives

LaunchLink: Positioning Your Business and Brand for Success in a Competitive Market

Whether you are just starting to develop your business plan or are running your business now, strong positioning is critical to your business’s success, particularly in crowded markets. Presenter Annie Hughes, Director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg, will discuss how to identify your positioning strategy and competitive advantage by analyzing your target customer base and competitive market.

  • Multiple locations via webinar
  • Wednesday September 11, 2019
    09:30 AM

Social Media Training: Intro to Facebook for Business

Join Startup Alleghenies for a two-hour introduction to social media marketing for startups and small businesses. 

  • Webinar
  • Wednesday July 24, 2019
    11:00 AM

Affiliate Marketing Advertising and Managing for Success - Part Two

Affiliate Marketing Management is a continuous process. The most common advertiser mistakes is adopting an autopilot approach to affiliate marketing. Affiliate marketing centers on managing relationships. In this Part Two session, Chris provides sound advice based on his years of experience managing affiliates from attracting, negotiating, fraud management to monitoring and measuring for success.

Join Us for Part 2 of a 2 Part Series on Affiliate Marketing Advertising 

  • Webinar
  • Thursday June 13, 2019
    10:00 AM

LaunchLINK: QuickBooks Online Reporting

Need to determine the health of your business at a moment’s notice? That’s the end result when you use QuickBooks Online. With QuickBooks Online, you will have the ability to generate accurate financial reports to help you evaluate your business.

  • Multiple locations via videoconference
  • Wednesday May 22, 2019
    12:00 PM

Copywriting Crimes

Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action. Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.

  • Live Webinar
  • Thursday January 1, 1970
    12:00 AM
  • Thursday May 9, 2019
    10:00 AM

LaunchLINK: How to Be Competitive in Federal Research Grant Programs

Learn how the Innovation Partnership (IPart) assists small business clients in developing competitive grant proposals.  Among its services are a pre-proposal concept and technical reviews as well as opportunities for funding to assist in paying some of the costs of a Preferred SBIR/STTR Grant-writing assistance professional.  These experts can help you make your funding proposal be as compelling as possible.

  • Multiple locations via videoconference
  • Wednesday April 24, 2019
    06:00 PM

Getting Started with Affiliate Marketing Advertising - Part One

Affiliate Marketing Advertising is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. ~Wikipedia

Join Us for Part 1 of a 2 Part Series on Affiliate Marketing Advertising 

  • Live Webinar
  • Thursday April 11, 2019
    10:00 AM

Ben Franklin LaunchLINK: Rules of Engagement for 1099 Independent Contractors

No matter what term you use to describe them (seasonal, interim, contractual, freelance, or consultant in the white-collar world), there can be serious repercussions when temporary or contract workers are misclassified. Independent contractor status can save you big on taxes and benefits. But you must get those classifications right—now more than ever!

  • Multiple LaunchLINK Locations
  • Wednesday March 27, 2019
    12:00 PM

Ad Campaigns: Breaking Down What Worked, What Didn’t & Why

Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…

  • Live Webinar
  • Thursday March 14, 2019
    10:00 AM

LaunchLINK: Getting Ready for Equity

PLEASE NOTE: This LaunchLINK session has been rescheduled to March 13, 2019 at Noon.

If all you know about equity investment is what you’ve seen on “Shark Tank," you’ve only scratched the surface of this method of financing high-growth companies.  Whether you’re sure that equity funding is the right financing vehicle for your company or you want to get more information, here’s a video conference seminar that will give you some straight answers and help you prepare for equity investment.

  • Multiple locations via webinars
  • Wednesday March 13, 2019
    12:00 PM

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