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Legal Considerations for a Capital Raise

There’s a lot to consider when you plan a capital raise, not the least of being in legal compliance. This session will be an overview of the things you need to think about and plan with your attorney. You will learn: the different types of debt and equity instruments available for raising capital; state and federal securities laws and compliance; the capital raising process; and common capital raising mistakes.

  • Multiple locations via webinar
  • Thursday November 14, 2019
    12:00 PM

Celebrate Women in Tech Meetup NWPA

Join us for a Women in Tech meetup to encourage, toast, inspire and support Women in Tech!

We're a small number, holding only 20% of tech jobs, but we're making big moves!

  • Bourbon Barrel 1213 State Street, Erie, PA
  • Thursday November 7, 2019
    05:00 PM

More Than You Ever Wanted to Know About Convertible Notes

Maybe you’ve heard the term, convertible note. Ben Franklin Technology Partners often uses this vehicle for its investments in companies. However, there’s a lot more to it than just being a loan. Dave Lishego of Riverfront Ventures and Innovation Works will lead us through key terms and considerations of convertible notes, their pros and cons and provide examples to illustrate these concepts.

  • Multiple locations via webinar
  • Friday November 1, 2019
    09:30 AM

Connecting the Dots in Account-Based Marketing (ABM)

If your company could increase its sales conversion rate at a higher dollar amount and shorter sales cycle, would you do it? These are several of the consistent benefits B2B companies are witnessing after shifting to Account-Based Marketing or ABM. What is ABM? Simply put, ABM is a strategy that directs a company’s marketing resources towards engaging with a specific set of targeted accounts. Instead of casting a wide net associated with lead-generation efforts, companies can sync their sales and marketing efforts to identify key prospects and then tailor customized marketing programs and messaging that speak directly to the needs of those target accounts.

  • Multiple locations via webinar
  • Thursday October 31, 2019
    10:00 AM

Content Marketing & How to Measure KPIs & ROI

If you’re already engaged with a content marketing strategy or are planning one, you better know how to measure success. As with most digital strategies, the data is there, but data alone isn’t enough…you must know what’s important, how to analyze it, and understand whether you’re achieving a positive ROI. Josh is going to show you how!

  • Multiple locations via webinar
  • Thursday September 26, 2019
    09:00 AM

LaunchLink: Positioning Your Business and Brand for Success in a Competitive Market

Whether you are just starting to develop your business plan or are running your business now, strong positioning is critical to your business’s success, particularly in crowded markets. Presenter Annie Hughes, Director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg, will discuss how to identify your positioning strategy and competitive advantage by analyzing your target customer base and competitive market.

  • Multiple locations via webinar
  • Wednesday September 11, 2019
    09:30 AM

Social Media Training: Intro to Facebook for Business

Join Startup Alleghenies for a two-hour introduction to social media marketing for startups and small businesses. 

  • Webinar
  • Wednesday July 24, 2019
    11:00 AM

Affiliate Marketing Advertising and Managing for Success - Part Two

Affiliate Marketing Management is a continuous process. The most common advertiser mistakes is adopting an autopilot approach to affiliate marketing. Affiliate marketing centers on managing relationships. In this Part Two session, Chris provides sound advice based on his years of experience managing affiliates from attracting, negotiating, fraud management to monitoring and measuring for success.

Join Us for Part 2 of a 2 Part Series on Affiliate Marketing Advertising 

  • Webinar
  • Thursday June 13, 2019
    10:00 AM

LaunchLINK: QuickBooks Online Reporting

Need to determine the health of your business at a moment’s notice? That’s the end result when you use QuickBooks Online. With QuickBooks Online, you will have the ability to generate accurate financial reports to help you evaluate your business.

  • Multiple locations via videoconference
  • Wednesday May 22, 2019
    12:00 PM

Copywriting Crimes

Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action. Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.

  • Live Webinar
  • Thursday January 1, 1970
    12:00 AM
  • Thursday May 9, 2019
    10:00 AM

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