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Digital Marketing: Thriving Past the Pandemic - PART 2 – PAID ADVERTISING, PPC, CREATIVE & MORE

It's the right time for taking advantage of smart ad spend and placement opportunities. Learn from Internet Marketing expert and best selling author, Kris Jones the importance of developing the right offer, for the right audience, at the right time and place and avoid spending thousands of dollars and not achieve your goals. Now is the time for getting your digital marketing and growth strategy right and be prepared to pull ahead of your competition as the world reopens for business.

  • Webinar
  • Thursday June 4, 2020
    10:00 AM

Digital Marketing: Thriving Past the Pandemic - PART 1: Search Engine Optimization, Content, Data

Kris Jones and Chris Nash have started businesses during tough times and, like you, feel the squeeze too. In this two part series they will share their knowledge and the most up to date information on using the most effective digital marketing channels, content, data and optimization strategies including examples, tools and tips to achieve the best results and drive demand.

The current pandemic environment will not last forever. Now is the time for getting your digital marketing and growth strategy right and be prepared to pull ahead of your competition as the world reopens for business.

  • Webinar
  • Thursday May 28, 2020
    10:00 AM

Managing Liabilities During the COVID-19 Crisis

Join us for this webinar - "Managing Liabilities During the COVID-19 Crisis." Tom Sharbaugh, Professor of Practice at Penn State Law in University Park and the Director of the law school’s Entrepreneur Assistance Clinic, will cover a wide range of topics related to managing commitments in the COVID environment, including loans, leases and other contracts, as well as potential personal liability as a guarantor or otherwise. Be ready to get answers to your most pressing questions during a  Q&A with Tom. 

  • Webinar
  • Thursday April 30, 2020
    09:30 AM

Register Now for the Startup Challenge Lancaster

Startup Challenge Lancaster - Due to COVID-19, Startup Challenge is postponed to fall 2020. Check our website for updated program information

Startup Challenge is an action-packed startup intensive for community, students and professionals with early-stage business ideas. Startup Challenge welcomes participants from all locations, backgrounds and levels of experience. No affiliation with Penn State University is required to participate. Visit program website for more information.

Register by April 3rd to get $65 early bird pricing! Tickets are $80 after 4/4/20.

  • The Candy Factory, Lancaster, PA
  • Friday April 17, 2020
    05:00 PM
  • Saturday April 18, 2020
    08:00 AM
  • Sunday April 19, 2020
    08:00 AM

Video Made Simple with Your iPhone - Part Two

In this webinar training session, Chris Norris will teach you how to tap into your iPhone’s built-in video camera to share your message, product or service with your customers. He will teach you why you don’t need a perfectly polished, highly produced video to share a compelling and effective message via video.

  • Webinar
  • Thursday March 19, 2020
    10:00 AM

Video Made Simple with Your iPhone - Part One

In this webinar training session, Chris Norris will teach you how to tap into your iPhone’s built-in video camera to share your message, product or service with your customers. He will teach you why you don’t need a perfectly polished, highly produced video to share a compelling and effective message via video.

  • Webinar
  • Thursday March 12, 2020
    10:00 AM

Creative Aerobics Workshop

The most Important Skills for the 21st Century are the Four "Cs".  Together in the Creative Aerobics Workshop  we will us all four: Creativity,  Critical Thinking, Collaboration and Communication.

Creative Aerobics is quick, crazy and fun, making it ideal for the 21st century creative and entrepreneur ready to think differently in a tech-enabled change economy. 

  • Light Reception Immediately Following - Erie Art Museum, 20 East 5th Street, Erie PA 16507
  • Thursday January 30, 2020
    02:30 PM

Email Marketing Fundamentals

Email marketing may be one of the oldest marketing tactics but it remains one of the most effective. In fact, email generates $38 for every $1 spent - a 3,800% ROI. If you're not connecting with your customers and potential customers through this channel, you're missing a huge growth opportunity. 

During this session, you will learn what the current email marketing best practices are, and how you can integrate this tactic into your marketing mix.

  • Multiple locations via webinar
  • Thursday December 12, 2019
    10:00 AM

The Power of Local PR: How-to leverage earned media for your brand

If your company isn't using on PR as part of its marketing mix, it's missing out on huge opportunities for boosting brand awareness and interest in your product or service. Leveraging your local media is often the easiest place to get started. Building relationships with media contacts in advance of launching your business/product is key. During this brand new webinar, the Power of Local PR: How-to leverage earned media for your brand, you'll learn the latest in local PR best practices to achieve the results. Instructor Erin Fessler, Vice President of Marketing & Community and Government Relations at The Erie Community Foundation, will cover a range of topics, including working with media, social media integration, goal setting, storytelling and more.

  • Multiple locations via webinar
  • Thursday November 21, 2019
    10:00 AM

Connecting the Dots in Account-Based Marketing (ABM)

If your company could increase its sales conversion rate at a higher dollar amount and shorter sales cycle, would you do it? These are several of the consistent benefits B2B companies are witnessing after shifting to Account-Based Marketing or ABM. What is ABM? Simply put, ABM is a strategy that directs a company’s marketing resources towards engaging with a specific set of targeted accounts. Instead of casting a wide net associated with lead-generation efforts, companies can sync their sales and marketing efforts to identify key prospects and then tailor customized marketing programs and messaging that speak directly to the needs of those target accounts.

  • Multiple locations via webinar
  • Thursday October 31, 2019
    10:00 AM

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