Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action. Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.
Learn how the Innovation Partnership (IPart) assists small business clients in developing competitive grant proposals. Among its services are a pre-proposal concept and technical reviews as well as opportunities for funding to assist in paying some of the costs of a Preferred SBIR/STTR Grant-writing assistance professional. These experts can help you make your funding proposal be as compelling as possible.
Affiliate Marketing Advertising is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. ~Wikipedia
Join Us for Part 1 of a 2 Part Series on Affiliate Marketing Advertising
No matter what term you use to describe them (seasonal, interim, contractual, freelance, or consultant in the white-collar world), there can be serious repercussions when temporary or contract workers are misclassified. Independent contractor status can save you big on taxes and benefits. But you must get those classifications right—now more than ever!
Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…
If all you know about equity investment is what you’ve seen on “Shark Tank," you’ve only scratched the surface of this method of financing high-growth companies. Whether you’re sure that equity funding is the right financing vehicle for your company or you want to get more information, here’s a video conference seminar that will give you some straight answers and help you prepare for equity investment.
Google is constantly bringing new products to their local search for business designed to deliver leads in the form of a call, visit or purchase. Find out how to get the most out of local search on Google to drive leads and traffic to you business and best your competition.
Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.
Start the New Year right in preparing yourself for your 2019 fundraising plans. As a way to jumpstart that effort, Ben Franklin Venture Investment Forum is hosting its next Capital Call webinar meetup on February 13, 2019. Our guest speaker this time around is Jayson Tischler, Principal at Rittenhouse Ventures. Rittenhouse Ventures is a Philadelphia-based, emerging-growth venture capital firm that partners with entrepreneurs to deliver right-sized investments, deep expertise, regional relationships, and successful financial outcomes.
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A Ben Franklin Technology Development Authority Initiative.
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