Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.
Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…
Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action. Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.
Google is constantly bringing new products to their local search for business designed to deliver leads in the form of a call, visit or purchase. Find out how to get the most out of local search on Google to drive leads and traffic to you business and best your competition.
Start the New Year right in preparing yourself for your 2019 fundraising plans. As a way to jumpstart that effort, Ben Franklin Venture Investment Forum is hosting its next Capital Call webinar meetup on February 13, 2019. Our guest speaker this time around is Jayson Tischler, Principal at Rittenhouse Ventures. Rittenhouse Ventures is a Philadelphia-based, emerging-growth venture capital firm that partners with entrepreneurs to deliver right-sized investments, deep expertise, regional relationships, and successful financial outcomes.
Federal Opportunity Zones are a new community development program established by Congress in the Tax Cuts and Jobs Act of 2017 to encourage long-term investments in low-income urban and rural communities nationwide.
Keywords are a critical part of Digital Marketing. Keywords make your product, service and content findable, improve visibility and drive traffic. Keywords are also an important component in digital advertising and finding the right audience.
Your sales productivity improves dramatically when marketing can deliver a steady supply of qualified leads to their sales counterparts. Like many areas of direct marketing, lead generation and management is more of a science than an art. If you follow the processes and best practices of B2B lead generation today, you can dramatically improve sales results.
Need to determine the health of your business at a moment’s notice? That’s the end result when you use QuickBooks Online. With QuickBooks Online, you will have the ability to generate accurate financial reports to help you evaluate your business.
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