Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…
If all you know about equity investment is what you’ve seen on “Shark Tank," you’ve only scratched the surface of this method of financing high-growth companies. Whether you’re sure that equity funding is the right financing vehicle for your company or you want to get more information, here’s a video conference seminar that will give you some straight answers and help you prepare for equity investment.
Google is constantly bringing new products to their local search for business designed to deliver leads in the form of a call, visit or purchase. Find out how to get the most out of local search on Google to drive leads and traffic to you business and best your competition.
Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.
Start the New Year right in preparing yourself for your 2019 fundraising plans. As a way to jumpstart that effort, Ben Franklin Venture Investment Forum is hosting its next Capital Call webinar meetup on February 13, 2019. Our guest speaker this time around is Jayson Tischler, Principal at Rittenhouse Ventures. Rittenhouse Ventures is a Philadelphia-based, emerging-growth venture capital firm that partners with entrepreneurs to deliver right-sized investments, deep expertise, regional relationships, and successful financial outcomes.
Your sales productivity improves dramatically when marketing can deliver a steady supply of qualified leads to their sales counterparts. Like many areas of direct marketing, lead generation and management is more of a science than an art. If you follow the processes and best practices of B2B lead generation today, you can dramatically improve sales results.
Eleven federal agencies offer $2.5 billion research and development grant to small businesses This non-dilutive capital may be integral to your new product commercialization plan. This video conference seminar will teach you about this important funding program.
As the labor market tightens and more Baby Boomers retire, an internship program can be one of the best solutions for bringing on new talent—especially in small-to-medium-sized organizations. Like every new venture, it’s crucial to have a plan; otherwise implementing an internship program can seem quite daunting.
Federal Opportunity Zones are a new community development program established by Congress in the Tax Cuts and Jobs Act of 2017 to encourage long-term investments in low-income urban and rural communities nationwide.
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