Whether you are just starting to develop your business plan or are running your business now, strong positioning is critical to your business’s success, particularly in crowded markets. Presenter Annie Hughes, Director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg, will discuss how to identify your positioning strategy and competitive advantage by analyzing your target customer base and competitive market.
Join Startup Alleghenies for a two-hour introduction to social media marketing for startups and small businesses.
Affiliate Marketing Management is a continuous process. The most common advertiser mistakes is adopting an autopilot approach to affiliate marketing. Affiliate marketing centers on managing relationships. In this Part Two session, Chris provides sound advice based on his years of experience managing affiliates from attracting, negotiating, fraud management to monitoring and measuring for success.
Join Us for Part 2 of a 2 Part Series on Affiliate Marketing Advertising
Affiliate Marketing Advertising is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. ~Wikipedia
Join Us for Part 1 of a 2 Part Series on Affiliate Marketing Advertising
No matter what term you use to describe them (seasonal, interim, contractual, freelance, or consultant in the white-collar world), there can be serious repercussions when temporary or contract workers are misclassified. Independent contractor status can save you big on taxes and benefits. But you must get those classifications right—now more than ever!
Join US for our Women in Tech “Party With a Purpose” Happy Hour.
Our purpose is to build a scholarship fund for women in STEAM careers. Bring your friends and a $5 minimum donation and “Party With a Purpose”.
Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.
Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…
Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action. Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.
Google is constantly bringing new products to their local search for business designed to deliver leads in the form of a call, visit or purchase. Find out how to get the most out of local search on Google to drive leads and traffic to you business and best your competition.
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