Training

Your sales productivity improves dramatically when marketing can deliver a steady supply of qualified leads to their sales counterparts. Like many areas of direct marketing, lead generation and management is more of a science than an art.  If you follow the processes and best practices of B2B lead generation today, you can dramatically improve sales results. 

If your company isn't using on PR as part of its marketing mix, it's missing out on huge opportunities for boosting brand awareness and interest in your product or service. Leveraging your local media is often the easiest place to get started. Building relationships with media contacts in advance of launching your business/product is key. During this webinar, you'll learn the latest in online PR best practices. Instructor Erin Fessler, Vice President of Marketing & Community and Government Relations at The Erie Community Foundation, will cover a range of topics, including social media integration, goal setting, storytelling and more.

Every business begins and grows based on the answer to two questions.

1. Who is your customer?
2. What is the problem your product or service solves for these customers?

The customer discovery process begins by querying potential customer segments and getting feedback to all the issues they bring to your attention. The insights you gain help to create ideal customer personas and value propositions.

Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? During this 1-hour, pre-recorded webinar, you will learn the elements of building a marketing plan for your new business.