Developing an intellectual property (IP) strategy that can drive business value for your early-stage, high-growth, company is a critical but often overlooked activity. IP, in its many forms, defines what differentiates a company from its competition. The overall business strategy must drive the strategic development and acquisition of IP assets. Business owners must develop an IP strategy that augments their business strategy and rely on their legal counsel to implement that strategy. In this session, learn the basics of what IP is, what an IP strategy is, and how to build an IP strategy based on your business strategy and what makes your company unique.
Email marketing may be one of the oldest marketing tactics but it remains one of the most effective. In fact, email generates $38 for every $1 spent - a 3,800% ROI. If you're not connecting with your customers and potential customers through this channel, you're missing a huge growth opportunity.
During this session, you will learn what the current email marketing best practices are, and how you can integrate this tactic into your marketing mix.
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