Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…
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Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action.
Jack is the Founder and Designer of DOHQ, School Of Action, Flavors.me and Goodsie. His products have appeared in Forbes, NY Times, TechCrunch, Fast Company, and Time Magazine. He was the former Design Director at Vimeo, and was a designer at Pentagram Design, Frog Design and RG/A.
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