Ad Campaigns: Breaking Down What Worked, What Didn’t & Why

Ad Campaigns: Breaking Down What Worked, What Didn’t & Why

Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…

 What we'll cover:

• Headlines that grab your attention and others that fall flat
• Call to actions that are irresistable, and others that are easy to ignore
• Where’s the cheese? When features aren’t followed by benefits

After taking this session, you will be able to:

• Create more effective advertising by avoiding common ad pitfalls
• Know how to audit your existing ads and make them more customer centric
• Learn headline formulas you can apply to any product or service to instantly hook your reader

Don't miss this brand new session! Register today.