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Digital Marketing: Thriving Past the Pandemic - PART 2 – PAID ADVERTISING, PPC, CREATIVE & MORE

Instructor: Kris Jones

Thursday June 4, 2020

10:00 AM - 11:30 AM
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Digital Marketing: Thriving Past the Pandemic - PART 2 – PAID ADVERTISING, PPC, CREATIVE & MORE

It's the right time for taking advantage of smart ad spend and placement opportunities. Learn best practices from Internet Marketing expert and best selling author, Kris Jones and avoid spending thousands of dollars and not achieve your goals.

Topics We'll Cover

The Current State of Digital Marketing - Why Now?

How to Use Paid Search Channels to efficiently and quickly help you understand what your searchers are looking for and need. 

What You'll Learn

Paid Advertising Opportunities

  • Paid Ads Value - Best in 10 years!
  • Lowest CPCs and Ad Costs

Targeting Your Audience to Drive Relevant Traffic

  • Paid Ads!
  • Leveraging FB’s Audience Targeting
  • Remarketing
  • Ad Copy

Convert Traffic Into Leads and Revenue

  • Determine Audience - Accurately Targteting to Improve Results  
  • Choose Platforms
  • Create Ads/Landing Pages
  • Test and Tweak
  • Your Site Won't Rank without It. See how!

HOW DOES THIS IMPACT YOUR BOTTOM LINE?

  • Measuring Metrics and Outcomes
  • Case Studies
  • Increase Leads, Downloads, Sales!

Who Should Attend? B2B, B2C, SMB, Startup

  • Marketers
  • Practitioners
  • Marketing students and enthusiasts
  • Entrepreneurs

Part II Q&A - 15 Mins

Meet the instructor

Kristopher Jones is am serial entrepreneur, investor, and best-selling author. Kris's book "SEO Visual Blueprint" has sold over 100,000 copies and is in its third print. Kris is a foremost thought leader on SEO and digital marketing with nearly 500 publications across leading industry and business periodicals. Kris is the founder and CEO of the award-winning SEO and digital marketing firm LSEO.com, located in Wilkes Barre, PA.

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