Email marketing may be one of the oldest marketing tactics but it remains one of the most effective. In fact, email generates $38 for every $1 spent - a 3,800% ROI. If you're not connecting with your customers and potential customers through this channel, you're missing a huge growth opportunity.
During this session, you will learn what the current email marketing best practices are, and how you can integrate this tactic into your marketing mix.
Cathy von Birgelen is the executive director of the Ben Franklin Technology Partner's eMarketing Learning Center. She is a certified email marketing professional and strategic marketing consultant with more than 15 years of experience in e-marketing and business development efforts.
She has consulted with a wide range of regional and national clients including, General Electric, (GE) Choice Hotels, Proctor & Gamble, Holcombs, Howard Industries, Troyer Farms, Gannon University, Blair, Penn State Erie – The Behrend College and many more.
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A Ben Franklin Technology Development Authority Initiative.
5240 Knowledge Pkwy, Erie, PA 16510 - (814) 898-6547