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Email Marketing Fundamentals

Instructor: Cathy von Birgelen

Friday December 13, 2019

10:00 AM - 01:00 PM
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Location:
Multiple locations via webinar

$0.00 Members $0.00

Email Marketing Fundamentals

Email marketing may be one of the oldest marketing tactics but it remains one of the most effective. In fact, email generates $38 for every $1 spent - a 3,800% ROI. If you're not connecting with your customers and potential customers through this channel, you're missing a huge growth opportunity. 

During this session, you will learn what the current email marketing best practices are, and how you can integrate this tactic into your current marketing mix.

You Will Learn

  • What type of automation options can make your email marketing work smarter
  • Most current CAN-SPAM and email laws, including for our friends in the UK
  • Testing and measurement, including read rates, click rates, open rates and more
  • Integrating email signup forms for your website and other methods to build your list
  • Engaging with subscribers using surveys, videos, and animations in your emails
  • Crafting attention-grabbing subject lines

After this your you will be able to:

  • Put together an email with a solid subject line, benefits-driven copy, and high-quality images
  • Use the right Calls-to-Action for your message, with the right placement
  • Use personalization options to grab attention
  • So much more! 

Meet the instructor

Cathy von Birgelen is the executive director of the Ben Franklin Technology Partner's eMarketing Learning Center. She is a certified email marketing professional and strategic marketing consultant with more than 15 years of experience in e-marketing and business development efforts.

She has consulted with a wide range of regional and national clients including, General Electric, (GE) Choice Hotels, Proctor & Gamble, Holcombs, Howard Industries, Troyer Farms, Gannon University, Blair, Penn State Erie – The Behrend College and many more. 

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