You have products to sell and a great website, but how do you help customers who are ready to buy find you? You have a tight marketing budget, and don’t want to spend it only to find out once the campaign is over that it was a failure.
Your Business Needs an Affiliate Program.
What makes affiliate marketing so great is the fact that a business only pays when a desired action takes place. Typically, that action is a sale, but programs can be set up to reward partners for information requests, mailing list additions, etc.
You’ll hear it again and again. Affiliate marketing is all about relationships – the relationship between the advertiser (that’s you), the affiliate (also known as the publisher) and the consumer. The age-old concept is so easy, and that’s what makes affiliate marketing so successful.
Please Note: After you register, within a few days before the session you will receive an email from Cathy von Birgelen via the Zoom platform with a unique link to participate in the webinar. You will also receive reminders via a Zoom.
Christopher Park is the Partner Relationships Manager for Chateau 20, a digital marketing agency based in Las Vegas. Chateau 20 clients include large corporations like Caesars Entertainment and Choice Hotels, and smaller companies like Medjet and Webkinz by Ganz. Prior to Chateau 20, Chris managed the Blair.com affiliate program from 2001 to 2016, and added the management of the Old Pueblo Traders and Bedford Fair affiliate programs in 2013. Once Blair and its parent company, Orchard Brands, were acquired by Bluestem Brands, he took on management of the affiliate programs for Bluestem’s 13 brands. The Blair.com affiliate program was featured in the “premier” and Sept./Oct. 2006 issues of Revenue magazine, and Chris has been interviewed for articles in publications such as Multichannel Merchant and Marketing Today. Chris is a frequent speaker at affiliate marketing events, including Affiliate Summits East & West, Performics Client Summit, ACCM and AffiliateFORCE, and at local community colleges and the eMarketing Learning Center in Erie, PA. When he's not living the dream that is affiliate marketing, Chris and his wife Shelley enjoy traveling to visit their four grown children (and their first granddaughter!).
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