How to Build a Brilliant Marketing Plan

Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.

We will begin by reviewing the essential elements of a plan:

Your target audience
Your key points of competitive differentiation
Your value proposition

Then we will focus on setting clear marketing objectives, and how to identify the most productive methods of reaching your target audience, to persuade them to show interest and buy. The session includes four hands-on exercises to help you assemble the elements of your plan.

You will leave this session knowing:

Six reasons why a marketing plan is essential to startup success
How to migrate from a product to a customer focus
How to map your marketing plan to your customer’s buying process
How to set clear and attainable objectives for your marketing plan
The advice George Patton would have for entrepreneurs

Don't miss this informative session! Register today.

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Meet the presenter

Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more about Ruth.

How to Build a Brilliant Marketing Plan