"Going to put more effort into SEO, Trade Shows and Instagram… I bought her book on Amazon and looking forward to it!"
- Michele Vorberger, Munio Self Defense
Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? During this 1-hour, pre-recorded webinar, you will learn the elements of building a marketing plan for your new business.
Then we will focus on setting clear marketing objectives, and how to identify the most productive methods of reaching your target audience, to persuade them to show interest and buy. The session includes four hands-on exercises to help you assemble the elements of your plan.
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more about Ruth.
Be the First to Know Training, Events, and Specials.
Learn about scheduled training?
Do you need additional support or resources?
A Ben Franklin Technology Development Authority Initiative.
5240 Knowledge Pkwy, Erie, PA 16510 - (814) 898-6547