LaunchLINK: Google Lead Gen: How to Get the Most out of Local Search

LaunchLINK: Google Lead Gen: How to Get the Most out of Local Search
David Hunter

Wednesday February 27, 2019

06:00 PM - 07:00 PM
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Location:
Multiple locations via webinars

$0.00 Members $0.00

LaunchLINK: Google Lead Gen: How to Get the Most out of Local Search

Get the most out of local search with the latest tips, tricks and best practices on setting up and managing your Google My Business Local Listings.  Your speaker will be David Hunter, CEO of ASAP Maps. David will provide comprehensive instruction on integrating your business into Google Search features, so you can get the best results. David will show you specific steps you can take to ensure your company is highly visible to searchers looking for the products and services you sell.

Topics Covered:
  • What is a Google Knowledge Panel?
  • How Can Google My Business (GMB) benefit your business?
  • How Does Your service-based business get a Knowledge Panel?
  • Getting started with the basic guidelines for representing your business on Google.
  • How-to select the best categories to help your customer find accurate, relevant information.
  • Online reviews are known to impact search result rankings, consumer trust, and click-through rates. Find out how too make them work for you.
  • How to add Google Posts…like “mini-ads” or “social media posts” that show up in Google search in your Google My Business listing, in the Knowledge Panel and on Google Maps.
  • Learn what type of posts you should be making.
  • What to do if you manage more than one location.
  • Learn the critical factors that influence what links will appear in your listing.
  • How to optimize your listing with place labels on maps, social profiles, interactive elements and more to achieve the best results.
  • Guidelines for adding images and video to your GMB listing.
  • Adding services with product name, description and price
  • How to add “Product Collection” to your knowledge panel?
  • What businesses can use the booking button feature and it works.
  • Many tips and tricks to improve your local SEO ranking on Google.

Your speaker is David Hunter, the CEO of ASAP Maps. David is also the COO for dbaPlatform and serves as the President of two other private companies in PA. His ability to synthesize complex data and information is key to the successful development of client projects and the advancement of organizations throughout Pennsylvania. 

LaunchLINK:

We know your schedule makes evenings sometimes the best for accessing training and networking opportunities, so we’ve scheduled this video conference at 6:00 PM. The locations for this session are:  Titusville Redevelopment Authority; Oil Region Alliance, Oil City; BCDA Office, Bedford; Bradford Regional Airport; Mifflin County CareerLink Center, Lewistown; 814 Worx, Johnstown; Clarion University SBDC, Clarion; Erie Technology Incubator, Erie; Penn State Harrisburg, Middletown; and the Candy Factory, Lancaster. In addition, we will host the session at each of the Ben Franklin CNP offices in State College, Erie and Harrisburg.

You’re getting a great deal, what with free content and networking with other entrepreneurs at the same time.  So use this link to register at the location of your choice. 

Don’t delay, as seating at your preferred location may be limited. 

Meet the instructor

David Hunter is a native of Erie, PA and a graduate of Mercyhurst University with degrees in Business Administration and Marketing. David has demonstrated an entrepreneurial spirit since he was about 12 years old (he really did start a landscaping business with his best friend). Growing up in Erie, PA and living in other parts of the country has given David an aptitude for understanding the local landscape and how it translates to both the regional and the national stage. He brought this knowledge to Epic Web Studios when he and Shaun Rajewski opened it in 2009.

David is also the CEO of ASAPmaps and serves as the President & advisor of two other private companies here in PA. His ability to synthesize complex data and information is key to the successful development of client projects and the advancement of organizations throughout Pennsylvania. 

Outside of his commitments to his companies and the community, David is a family man. Together with his wife, Jessica, they are parents to two beautiful children, Audrey & Leo.

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