LaunchLink: Positioning Your Business and Brand for Success in a Competitive Market

LaunchLink: Positioning Your Business and Brand for Success in a Competitive Market

Wednesday September 11, 2019

09:30 AM - 10:30 AM
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Location:
Multiple locations via webinar

$0.00 Members $0.00

LaunchLink: Positioning Your Business and Brand for Success in a Competitive Market

Whether you are just starting to develop your business plan or are running your business now, strong positioning is critical to your business’s success, particularly in crowded markets. Presenter Annie Hughes, Director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg, will discuss how to identify your positioning strategy and competitive advantage by analyzing your target customer base and competitive market.

As Director of the Center for Innovation and Entrepreneurship, Annie supports commercialization of Penn State Harrisburg innovation and entrepreneurship in the Capital region via startup education, resources and programming. Prior to joining Penn State Harrisburg, Annie was a Manager of Disruptive Innovation at the Hershey Company, and a Director of Sales and Marketing at Eco Lips, Inc., a small business in her home state of Iowa.

The session starts at 9:30 AM and will run for about an hour. The session is free; however, registration is required. We’re making the content available via webinar this time; you still have the opportunity to participate at a LaunchLINK location and benefit from networking and information available at your host site. You also have the choice to participate from your home or office! 

Meet the instructor

Annie Hughes

Director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg

Annie supports commercialization of Penn State Harrisburg innovation and entrepreneurship in the Capital region via startup education, resources and programming. Prior to joining Penn State Harrisburg, Annie was a Manager of Disruptive Innovation at the Hershey Company, and a Director of Sales and Marketing at Eco Lips, Inc., a small business in her home state of Iowa.

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