This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to identifying the best sources for prospecting data, to lead nurturing, tracking and reporting.
In this session, you’ll find:
Do you want leads that will increase your or your sales team’s productivity by 200% or more? Whether you lead a marketing department, a field sales force, a distribution channel, or an in-house sales team, you won’t want to miss this opportunity to learn practical methods to increase the qualified sales leads flowing your way.
Please Note: After you register, within a few days you will receive an email from Cathy von Birgelen via the Zoom platform with a unique link to participate in the webinar. You will also receive reminders via a Zoom.
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.
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